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Katy Searle

@KatySearle · London · joined 26 Jan 2010

Head of Opinion & Insight The i Paper. Politics & media commentator. Ex BBC Politics chief & boss of BBC News progs. Do comms & crisis management too.

11 872Followers
1 335Following
1 577Posts total
109.7KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views2 684this account2 896median for 10K–100K
Reach, %22.60%this account9.51%median for 10K–100K
Engagement, %0.83%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 6842 8960.93×
Reach (views ÷ followers)22.60%9.51%2.38×
Engagement rate0.83%1.56%0.53×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

87.5K1 Apr
3.2K
73516 Apr
516
11.7K18 Jun
3.6K19 Jun
61223 Jun
1.8K20 Jul

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.20%1 Apr
0.12%
0.68%16 Apr
0.00%
1.34%18 Jun
1.35%19 Jun
0.33%23 Jun
0.17%20 Jul

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes71.8%282 in total
Reposts16.5%65 in total
Replies7.9%31 in total
Quotes3.8%15 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Sad news. Brilliant broadcaster and gentleman. 1.8K views · 2 likes · 0 reposts · 1 replies 20 Jul 2026 A brilliant summary of the state we are in from the great @lionelbarber Thanks for writing for @theipaper https://t.co/w0wJSXnXhX 612 views · 1 likes · 0 reposts · 1 replies 23 Jun 2026 I worked with Robin on The World Tonight in my 20s. Intelligent & insightful conversation. It will be missed. Thanks for writing for @theipaper @robinlustig 3.6K views · 39 likes · 7 reposts · 2 replies 19 Jun 2026 Opinion | 'If the BBC is to earn its place in a rapidly changing media environment, it must be able to offer something that no other provider does,' writes Robin Lustig https://t.co/8Vs3hTUs1v https://t.co/eLqqMoqqD4 11.7K views · 99 likes · 41 reposts · 10 replies 18 Jun 2026 Brilliant piece 👇 Thanks @LauraTrevelyan @theipaper 516 views · 0 likes · 0 reposts · 0 replies 16 Apr 2026 My latest for @ipaper on why President Trump needs a deal to contain Iran’s nuclear ambitions which he can claim is better than the 2015 Obama plan. Thanks @KatySearle https://t.co/k9k5ZIHawy 735 views · 2 likes · 1 reposts · 1 replies 16 Apr 2026 This is brilliant news. Welcome @cazjwheeler can’t wait to work with you. 3.2K views · 3 likes · 0 reposts · 1 replies 01 Apr 2026 Thanks @HugoGye. You have done an amazing job and I am delighted to be joining the i as Political Editor - a title with a fast-growing digital audience, known for agenda-setting scoops, a strong reputation for independent, non-partisan reporting, and, above all, a fantastic team. 87.5K views · 136 likes · 16 reposts · 15 replies 01 Apr 2026

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