The Observer ✓

@ObserverUK

Enjoy The Observer journalism in print every Sunday, and digitally, seven days a week. Subscribe below 🗞️

45 407Followers

349Following

29 679Posts total

25.3KViews on collected posts

Against accounts of the same size

1 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views25 260this account2 392median for 10K–100K

Reach, %55.63%this account7.18%median for 10K–100K

Engagement, %0.14%this account1.50%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	25 260	2 392	10.6×
Reach (views ÷ followers)	55.63%	7.18%	7.75×
Engagement rate	0.14%	1.50%	0.09×

What the audience did with the posts we collected, and where the follower count goes.

Likes42.9%30 in total

Reposts2.9%2 in total

Quotes2.9%2 in total

Bookmarks51.4%36 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.