Matt Biilmann ✓

@biilmann · San Francisco · joined 13 Mar 2009

CEO and Co-founder of Netlify. Builder of things, coiner of terms.

13 618Followers

4 154Following

16 381Posts total

132.6KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views7 333this account964median for 10K–100K

Reach, %53.85%this account3.25%median for 10K–100K

Engagement, %1.08%this account2.01%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	7 333	964	7.61×
Reach (views ÷ followers)	53.85%	3.25%	16.6×
Engagement rate	1.08%	2.01%	0.54×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

28.9K28 Jan

41.2K

12030 Jan

4524 Jul

6011 Aug

7.3K23 Aug

15.9K25 Aug

7.1K

13.6K3 Sep

17.8K

7345 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.39%28 Jan

0.46%

0.83%30 Jan

2.22%24 Jul

1.67%11 Aug

1.08%23 Aug

0.38%25 Aug

1.37%

1.21%3 Sep

0.45%

0.41%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.01%.

What the audience does

Likes67.4%636 in total

Reposts5.5%52 in total

Replies6.8%64 in total

Quotes4.0%38 in total

Bookmarks16.3%154 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

5 Sep

Daily snapshots since 05 Sep 2026; the dashed line is the starting count.

Latest posts

Real world AI keeps being so much more whacky than any of the major sci-fi depictions could imagine! 734 views · 3 likes · 0 reposts · 0 replies 05 Sep 2026 · Open on X →

Love how we've gone from Netlify being the sole hosting partner of @tan_stack, to now having a large part of the industry come together across competitive boundaries to support Tanners work! This is something that's really been missing from the front-end ecosystem. 17.8K views · 73 likes · 2 reposts · 3 replies 03 Sep 2026 · Open on X →

Massively humbled with the opportunity to work with the @render team. Yet another stellar platform to build amazing things on and TanStack is no exception! Time to take an already great TanStack experience and make it even better! 13.6K views · 149 likes · 3 reposts · 10 replies 03 Sep 2026 · Open on X →

The Web is amazing and MCP is exciting - so what does that make WebMCP?! Looking forward to see what our community can come up with, to make web experiences that thrives inside ChatGPT's in-app browser. AX to the max. 7.1K views · 81 likes · 7 reposts · 9 replies 25 Aug 2026 · Open on X →

Netlify is partnering with @OpenAI to support the WebMCP Challenge, which opens today. Build an agent-native web app, or add WebMCP to one you already run. There are 3 million Netlify credits up for grabs and a $5,000 prize pool for builders: https://t.co/tKdMFLYlku 15.9K views · 37 likes · 10 reposts · 6 replies 25 Aug 2026 · Open on X →

When I wrote the first article on AX in January 2025, it was mostly a handful of DevTool founders that got it. Today DoorDash has a cli and the pursuits of the pillars of great AX is driving billion dollar transactions. 7.3K views · 63 likes · 4 reposts · 12 replies 23 Aug 2026 · Open on X →

@biilmann I think so too. This could be one of the most interesting directions for software development in the AI era. I made this artwork from your PFP. Hope you like it! Followed you already. happy to connect if you’re down https://t.co/Aktcxjm4Il 60 views · 1 likes · 0 reposts · 0 replies 11 Aug 2026 · Open on X →

@biilmann Hi Matt 👋 Big fan of your work at Netlify — truly a game-changer for developers like me. I'm currently learning full-stack development and experimenting with JAMstack. Would love to hear any advice you'd give to young devs building in public! 45 views · 1 likes · 0 reposts · 0 replies 24 Jul 2025 · Open on X →

@biilmann 💚🔥💚 120 views · 1 likes · 0 reposts · 0 replies 30 Jan 2025 · Open on X →

https://t.co/3u3gYYLpv7 41.2K views · 152 likes · 13 reposts · 19 replies 28 Jan 2025 · Open on X →

New article in thread: agent experience (AX). Agents now interact with our products autonomously, build with our platforms and consume our content and experiences on the web and beyond. We all need to consider how to craft our product experiences specifically for AI agents. 28.9K views · 75 likes · 13 reposts · 5 replies 28 Jan 2025 · Open on X →