Connor MacDonald ✓

@couuor · los angeles · joined 04 May 2009

cmo https://t.co/eLkUMt22BO

10 267Followers

1 144Following

7 774Posts total

115.8KViews on collected posts

Against accounts of the same size

10 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views3 883this account1 133median for 10K–100K

Reach, %37.82%this account3.62%median for 10K–100K

Engagement, %0.83%this account2.00%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	3 883	1 133	3.43×
Reach (views ÷ followers)	37.82%	3.62%	10.4×
Engagement rate	0.83%	2.00%	0.42×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3K24 Aug

2.3K

5.4K25 Aug

4.8K

44.7K26 Aug

42.8K

340

180

2727 Aug

12.3K28 Aug

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.27%24 Aug

0.88%

0.63%25 Aug

1.13%

0.79%26 Aug

0.32%

2.06%

0.56%

3.70%27 Aug

1.60%28 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes60.4%599 in total

Reposts4.1%41 in total

Replies13.6%135 in total

Quotes3.5%35 in total

Bookmarks18.3%181 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

What we’re going to see over the next 6 months is a fast decoupling of brands' creator communities from TikTok Shop. The native tools that have made TikTok Shop so impactful are getting unbundled, and brands can now get the creator mobilization without the TikTok baggage. I’ll 12.3K views · 163 likes · 7 reposts · 26 replies 28 Aug 2026 · Open on X →

@couuor @AaronOrendorff @MacCoyMerkley @ChereneAubert I will be there just for that man 27 views · 1 likes · 0 reposts · 0 replies 27 Aug 2026 · Open on X →

@couuor @MacCoyMerkley @ChereneAubert Indeed 😍 and his prep work has been incredible! Above and beyond 180 views · 1 likes · 0 reposts · 0 replies 26 Aug 2026 · Open on X →

@AaronOrendorff @MacCoyMerkley @ChereneAubert The 🐐 Mike De Lia 340 views · 5 likes · 0 reposts · 2 replies 26 Aug 2026 · Open on X →

Nearly 3k have signed up for this Friday’s online event! https://t.co/gVjYjYpJB1 Why? Because … - Over 25 speakers - Executive keynotes - All-action panel - Live Q&A breakouts You’ll also get … - @MacCoyMerkley’s Q4 calendar - @ChereneAubert’s scaling guide - @couuor’s h 42.8K views · 77 likes · 20 reposts · 22 replies 26 Aug 2026 · Open on X →

I was recently introduced to an agency founder who: • no-showed our first call • sent a voice note explaining they missed it because they had taken a private jet to a TikTok event • ignored my team’s emails for weeks trying to coordinate another meeting • finally introduced 44.7K views · 269 likes · 1 reposts · 69 replies 26 Aug 2026 · Open on X →

You heard it here first: "Marketers are going to be among the highest paid individuals in the world very very soon" Send this episode to your bosses and CEOs; Marketing Operators listeners are getting raises. 4.8K views · 43 likes · 3 reposts · 6 replies 25 Aug 2026 · Open on X →

.@rezakhadjavi is cannibalizing his own SaaS to build Runneth, the ultimate AI brain for marketers. “I suspect 12 months from now it’s only Runneth. None of our customers will use the core product.” He shares why, how, and what’s next with @codyplof + @couuor. Refine your http 5.4K views · 19 likes · 8 reposts · 6 replies 25 Aug 2026 · Open on X →

Shane has a great moperators episode where he discusses this idea All CRO wins are on-site efficiency gains that you should use to become more competitive in the ad auction That’s why the “you generated $ X more profit” results from your AB tests are often not true in the long 2.3K views · 15 likes · 2 reposts · 3 replies 24 Aug 2026 · Open on X →

Imo this conversation always comes back to Product Product = what benefit people get, in what form factor, at what price. It's the core of growth. If it's good, marketing doesn't have to be great. If it's bad, marketing has to be amazing for a chance at growth 3K views · 6 likes · 0 reposts · 1 replies 24 Aug 2026 · Open on X →

We’re spending 500% more on Facebook year-over-year at a *better* ROAS. The unlock is no surprise: better creative. Here’s exactly how we’ve structured the team and processes 👇 0 views · 931 likes · 117 reposts · 47 replies 10 Dec 2021 · Open on X →