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Bruce Hoffman

@hoffman_bruce · Washington, DC · joined 18 May 2011

I have been studying terrorism & insurgency for 50 years. Senior fellow at @CFR_org. My own opinions. Retweets not endorsements.

23 911Followers
417Following
8 437Posts total
26.1KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views1 269this account2 578median for 10K–100K
Reach, %5.31%this account7.77%median for 10K–100K
Engagement, %1.86%this account1.47%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 2692 5780.49×
Reach (views ÷ followers)5.31%7.77%0.68×
Engagement rate1.86%1.47%1.26×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.3K31 Aug
7821 Sep
2.1K
20.8K3 Sep
1.2K4 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.44%31 Aug
1.79%1 Sep
1.86%
0.68%3 Sep
2.85%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes53.4%174 in total
Reposts21.2%69 in total
Replies2.5%8 in total
Quotes2.5%8 in total
Bookmarks20.6%67 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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