Jonathan Maze ✓

@jonathanmaze · Minneapolis, MN · joined 25 May 2010

Editor-in-Chief at Restaurant Business Magazine. Egghead. Married up to @HailaMaze. Serving up hand-crafted tweets with a laser-like focus.

19 779Followers

2 881Following

40 316Posts total

108.9KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views8 860this account2 578median for 10K–100K

Reach, %44.79%this account7.77%median for 10K–100K

Engagement, %0.70%this account1.47%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	8 860	2 578	3.44×
Reach (views ÷ followers)	44.79%	7.77%	5.77×
Engagement rate	0.70%	1.47%	0.48×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

36K2 Sep

31.9K

4.3K

15.6K3 Sep

13.4K

2K4 Sep

3.6K

2.1K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.45%2 Sep

0.84%

0.28%

0.06%3 Sep

0.57%

0.90%4 Sep

1.29%

1.43%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes77.0%526 in total

Reposts6.9%47 in total

Replies5.0%34 in total

Quotes2.3%16 in total

Bookmarks8.8%60 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Around that time, when I was in high school and working at one such location, a dude comes in on Halloween dressed as Mac Tonight. Like a perfect costume. He ordered, you guessed it, a Big Mac and walked out like it was nothing. We all just sort-of stared. 2.1K views · 24 likes · 4 reposts · 1 replies 04 Sep 2026 Shortly after his debut, select McDonald's locations used a MAC TONIGHT FRENCH FRY CONTAINER for orders after 4PM. One of the rarest and coolest pieces of McDonald's packaging there is. (1987) https://t.co/bFJErkg1Ux 3.6K views · 39 likes · 7 reposts · 0 replies 04 Sep 2026 As restaurants go, so goes jobs numbers. Restaurants added 59,200 jobs in August, recovering following a lackluster summer. Total restaurant/bar jobs still stands at 12.4 million. Economy added 162,000 jobs. Unemployment at 4.1%. But one out of three jobs was at a restaurant. 2K views · 15 likes · 1 reposts · 1 replies 04 Sep 2026 This news is fascinating. Walmart is getting bigger into the delivery space with a deal that will enable it to deliver from most Dunkin''s 10,000 U.S. locations. The company already delivers from Subway locations inside the retailer, but this takes it out of its own stores. 13.4K views · 64 likes · 6 reposts · 6 replies 03 Sep 2026 Customers can soon get Dunkin’ delivered, from Walmart. The retail giant, which is getting into restaurant delivery, will let customers order from the coffee and donut chain with their grocery orders. https://t.co/RQh84oXTud 15.6K views · 7 likes · 0 reposts · 1 replies 03 Sep 2026 I don’t even remember these other slogans. 4.3K views · 10 likes · 1 reposts · 0 replies 02 Sep 2026 Contrary to popular belief, the “I’m Lovin’ It” tagline was not created by McDonald’s US. It was first coined by a German creative agency called Heye and Partner back in 2003, following a pitch competition involving multiple global agencies. These screenshots are the true https:/ 31.9K views · 231 likes · 12 reposts · 18 replies 02 Sep 2026 Yum Brands yesterday completed the sale of Pizza Hut, in two parts, for a total of $2.7 billion, which is a paltry sum for a global, 19,000-unit franchised brand. Pizza Hut famously lost its status as the country's and world's largest pizza chain to Domino's, for many reasons. 36K views · 136 likes · 16 reposts · 7 replies 02 Sep 2026