Michael de la Merced

@m_delamerced · London (& NY) via SF (& NY) · joined 25 Sep 2007

Back in business. @nytimes / @dealbook reporter. DM for Signal | merced@nytimes.com + delamerced@protonmail.com

13 760Followers

1 594Following

319Posts total

12.6KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views1 333this account1 540median for 10K–100K

Reach, %9.69%this account4.74%median for 10K–100K

Engagement, %0.32%this account1.87%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 333	1 540	0.87×
Reach (views ÷ followers)	9.69%	4.74%	2.04×
Engagement rate	0.32%	1.87%	0.17×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.4K27 Jan

91019 May

36517 Jun

1.3K

1.6K18 Jun

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.13%27 Jan

0.99%19 May

0.55%17 Jun

0.30%

0.32%18 Jun

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.87%.

What the audience does

Likes42.4%14 in total

Reposts18.2%6 in total

Replies33.3%11 in total

Bookmarks6.1%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

“It’s a piece of history that’s dying but it was 1,000 years old, you can’t live for ever.” Having seen it IRL, it was majestic — and sad that it died. Especially sad to read that the props keeping up its many branches may have hastened its demise. https://t.co/b6q9XTFlgu 1.6K views · 2 likes · 1 reposts · 2 replies 18 Jun 2026 Prediction markets like Kalshi grabbed huge valuations by getting millions to wager on Knicks games, Love Island and more. Their next bet is drawing in institutional users who want to use the platforms for hedging. I spoke with Kalshi and others about it. 1.3K views · 2 likes · 1 reposts · 1 replies 17 Jun 2026 I just noticed that SpaceX's merger sub for the Cursor deal is -- to my 7 year old's eyerolls, because he says it's "so dead" — X67 Inc. https://t.co/HC5pjqKXH5 365 views · 1 likes · 1 reposts · 0 replies 17 Jun 2026 The last quote is one of the most @karaswisher things (the real) Kara would say. The first quote is most certainly something she wouldn't https://t.co/flxXE1tX8X 910 views · 5 likes · 0 reposts · 4 replies 19 May 2026 Sam Altman of OpenAI told employees in an internal Slack obtained by @andrewrsorkin and me that "what's happening with ICE is going too far," as we reported in @dealbook today. We have the whole memo 1/x 8.4K views · 4 likes · 3 reposts · 4 replies 27 Jan 2026