Matt Smith ✓

@mattsmith_news · Milwaukee, WI · joined 08 Dec 2009

Political director @WISN12News Milwaukee. Award-winning anchor, reporter. ‘UPFRONT’ executive producer, co-host. Minnesota native. Girl dad. Fueled by ☕️

11 382Followers

4 195Following

24 875Posts total

37KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views5 453this account2 896median for 10K–100K

Reach, %47.91%this account9.51%median for 10K–100K

Engagement, %0.48%this account1.56%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	5 453	2 896	1.88×
Reach (views ÷ followers)	47.91%	9.51%	5.04×
Engagement rate	0.48%	1.56%	0.31×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.7K31 Aug

1.1K

5.5K1 Sep

12.4K

16.4K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.30%31 Aug

0.00%

0.84%1 Sep

1.73%

0.48%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes58.5%216 in total

Reposts17.9%66 in total

Replies7.0%26 in total

Quotes9.8%36 in total

Bookmarks6.8%25 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Both gov candidates weighing in on Flock today Tiffany: “I will make this a day one priority by pausing state funding for Flock” & establish a task force Crowley announced changes in MKE Co and said he would work as gov to “implement strict transparency and accountability l 16.4K views · 40 likes · 10 reposts · 8 replies 01 Sep 2026 NEW: WISN 12 will host a live, primetime debate in the race for governor between Democrat David Crowley and Republican Tom Tiffany on Wed., Oct. 21 at 7 p.m. Both candidates have agreed to participate. It will take place at Marquette Law School with no audience https://t.co/RyzE 12.4K views · 152 likes · 50 reposts · 6 replies 01 Sep 2026 "Whether that is the answer, all I know is we have to have an answer." Gov. Tony Evers this morning on if he'd ever consider a statewide ban on Flock cameras: "I don't know what the solution is ... I was talking to the governor in Minnesota just yesterday..." https://t.co/18jJ4 5.5K views · 21 likes · 6 reposts · 11 replies 01 Sep 2026 Sunday on UPFRONT, Sheboygan Mayor Ryan Sorenson said Flock has violated its contact with the city and the council will soon vote to end the contract with cause: https://t.co/bi71UkjPVB 1.1K views · 0 likes · 0 reposts · 0 replies 31 Aug 2026 “As we deploy technology, it is essential that we recognize the limitations and dangers associated with these tools.” Milwaukee Mayor Cavalier Johnson announces the following changes as to how Flock camera are used by MPD: https://t.co/YZnrD480pE 1.7K views · 3 likes · 0 reposts · 1 replies 31 Aug 2026