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Meg Graham

@megancgraham · New York, NY · joined 15 Jul 2010

Advertising/marketing reporter at the Wall Street Journal, half-Canuck, Chicago girl 4eva. Tips? DM for my Signal (no pitches, please)

12 604Followers
940Following
7 564Posts total
242KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views43 638this account3 808median for 10K–100K
Reach, %346.22%this account12.23%median for 10K–100K
Engagement, %2.88%this account1.37%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post43 6383 80811.5×
Reach (views ÷ followers)3.5× audience12.23%28.3×
Engagement rate2.88%1.37%2.09×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

53620 Apr
83414 Jul
197K2 Sep
43.6K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.75%20 Apr
2.88%14 Jul
6.08%2 Sep
0.09%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.37%.

What the audience does

Likes76.8%11 497 in total
Reposts2.8%421 in total
Replies0.2%31 in total
Quotes0.7%104 in total
Bookmarks19.5%2 918 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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