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Tommy Clark

@tclarkmedia · NYC · joined 01 Sep 2019

Writer. CEO @compoundsocial | Helping B2B companies attract customers with social content | also writing about it to 15,000+ marketers 👇

19 401Followers
1 014Following
30 654Posts total
1.8MViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views1 242this account2 751median for 10K–100K
Reach, %6.40%this account9.00%median for 10K–100K
Engagement, %1.39%this account1.65%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 2422 7510.45×
Reach (views ÷ followers)6.40%9.00%0.71×
Engagement rate1.39%1.65%0.84×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.1K26 Aug
1.8M31 Aug
2.4K1 Sep
728
1.5K
5822 Sep
1K
748

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.01%26 Aug
5.16%31 Aug
1.03%1 Sep
1.24%
1.31%
2.92%2 Sep
2.24%
1.47%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes93.3%85 147 in total
Reposts5.7%5 222 in total
Replies0.4%379 in total
Quotes0.5%483 in total
Bookmarks0.0%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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