Katie Roof ✓

@Katie_Roof · San Francisco, CA · joined 30 Jan 2010

Editor at Large, @businessinsider, covering VC, IPOs. Global reporter @axelspringergrn. “Scoop athlete of the century” -@TBPN. 🇺🇸 from 🌁

56 359Followers

6 401Following

34 903Posts total

131.9KViews on collected posts

Neueste Beiträge

Katie Roof ✓@Katie_Roof4 Sep

I met Gloria Steinem in my first news job (a production assistant at CNN). She was kind and humble, nervously asking me how her TV segment went. I was in my early 20s and stunned that a legend like Gloria wanted my opinion on how she came across. She was excellent, of course! RIP 238 views · 5 likes · 0 reposts · 0 replies Open on X →

Katie Roof ✓@Katie_Roof3 Sep

Confirmed! 1.8K views · 16 likes · 0 reposts · 4 replies Open on X →

Katie Roof ✓@Katie_Roof3 Sep

Too much tech news for the week before Labor Day. Aren’t you guys supposed to be at Burning Man?! 1.8K views · 34 likes · 2 reposts · 2 replies Open on X →

Katie Roof ✓@Katie_Roof3 Sep

Collaboration between sister publications! @SophiaCai99 @CharlesRollet1 4.7K views · 17 likes · 3 reposts · 1 replies Open on X →

Katie Roof ✓@Katie_Roof2 Jul

@Katie_Roof @NickPacilio @BusinessInsider @politico @Telegraph Congrats @Katie_Roof! 3.3K views · 10 likes · 0 reposts · 2 replies Open on X →

Katie Roof ✓@Katie_Roof2 Jul

@JamieHeller @LeenaRao .@theinformation has excellent reporters and I’ll remain a reader! 1.4K views · 10 likes · 0 reposts · 1 replies Open on X →

Katie Roof ✓@Katie_Roof2 Jul

@JamieHeller @LeenaRao I’ll continue as a cross-platform journalist, bringing you scoops and analysis across written, video, and live formats. And I’ll maintain the same commitment to accuracy! 2K views · 14 likes · 0 reposts · 1 replies Open on X →

Katie Roof ✓@Katie_Roof2 Jul

I’m excited to be part of Business Insider’s latest chapter under the leadership of @JamieHeller, who I know from our time at WSJ⁠, where she led business and technology coverage. I’ll also be working closely with @LeenaRao, who used to manage TechCrunch 2.6K views · 16 likes · 0 reposts · 1 replies Open on X →

Katie Roof ✓@Katie_Roof2 Jul

Poached again! 🤷🏻‍♀️ I’ve accepted a new role as Editor-at-Large at @BusinessInsider, where I’ll continue covering VC, IPOs etc. I’m also joining Axel Springer’s new program contributing to sister publications including @politico and @Telegraph . https://t.co/mlAAZCcqIr 90.9K views · 634 likes · 22 reposts · 107 replies Open on X →

Katie Roof ✓@Katie_Roof24 Mar

Scoop: Oura ring is interviewing banks for an IPO that could happen as soon as this year! @julia_hornstein https://t.co/iTYZOJky20 23.3K views · 42 likes · 6 reposts · 1 replies Open on X →

Im Vergleich zu Konten gleicher Größe

4 Beiträge aus den letzten 90 Tagen, verglichen mit der Größenklasse 10K–100K Follower. genau im Median seiner Follower-Klasse.

Medianaufrufe1 776dieses Konto924Median für 10K–100K

Reichweite, %3.15%dieses Konto3.62%Median für 10K–100K

Interaktion, %1.61%dieses Konto1.52%Median für 10K–100K

Kennzahl	Dieses Konto	Median für 10K–100K	Verhältnis
Medianaufrufe pro Beitrag	1 776	924	1.92×
Reichweite (Aufrufe ÷ Follower)	3.15%	3.62%	0.87×
Interaktionsrate	1.61%	1.52%	1.06×

Weitere Konten dieser Größe → Mit einem anderen Konto vergleichen → Wie diese Vergleichswerte entstehen →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

23.3K24 Mar

90.9K2 Jul

2.6K

1.4K

3.3K

4.7K3 Sep

1.8K

2384 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.22%24 Mar

0.85%2 Jul

0.64%

0.76%

0.81%

0.37%

0.45%3 Sep

2.14%

1.13%

2.10%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes79.2%798 in total

Reposts3.3%33 in total

Replies11.9%120 in total

Quotes1.1%11 in total

Bookmarks4.6%46 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Neueste Beiträge

Im Vergleich zu Konten gleicher Größe

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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