Katie Roof ✓

@Katie_Roof · San Francisco, CA · joined 30 Jan 2010

Editor at Large, @businessinsider, covering VC, IPOs. Global reporter @axelspringergrn. “Scoop athlete of the century” -@TBPN. 🇺🇸 from 🌁

56 356Followers

6 401Following

34 901Posts total

154.7KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views3 215this account3 808median for 10K–100K

Reach, %5.70%this account12.23%median for 10K–100K

Engagement, %0.99%this account1.37%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	3 215	3 808	0.84×
Reach (views ÷ followers)	5.70%	12.23%	0.47×
Engagement rate	0.99%	1.37%	0.72×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

23.3K24 Mar

90.8K2 Jul

32.1K3 Sep

4.7K

1.8K

2384 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.22%24 Mar

0.85%2 Jul

0.27%3 Sep

0.45%

2.14%

1.13%

2.10%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.37%.

What the audience does

Likes76.7%798 in total

Reposts5.3%55 in total

Replies12.1%126 in total

Quotes1.4%15 in total

Bookmarks4.4%46 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

I met Gloria Steinem in my first news job (a production assistant at CNN). She was kind and humble, nervously asking me how her TV segment went. I was in my early 20s and stunned that a legend like Gloria wanted my opinion on how she came across. She was excellent, of course! RIP 238 views · 5 likes · 0 reposts · 0 replies 04 Sep 2026 Confirmed! 1.8K views · 16 likes · 0 reposts · 4 replies 03 Sep 2026 Too much tech news for the week before Labor Day. Aren’t you guys supposed to be at Burning Man?! 1.8K views · 34 likes · 2 reposts · 2 replies 03 Sep 2026 Collaboration between sister publications! @SophiaCai99 @CharlesRollet1 4.7K views · 17 likes · 3 reposts · 1 replies 03 Sep 2026 EXCLUSIVE: Mark Zuckerberg expressed concerns about plans for a national AI regulator in a previously unreported phone call with Trump last month. This marks the involvement of one of the world’s top tech executives in a fraught White House policy debate. https://t.co/B9Y9DsWOwP 32.1K views · 50 likes · 22 reposts · 11 replies 03 Sep 2026 Poached again! 🤷🏻‍♀️ I’ve accepted a new role as Editor-at-Large at @BusinessInsider, where I’ll continue covering VC, IPOs etc. I’m also joining Axel Springer’s new program contributing to sister publications including @politico and @Telegraph . https://t.co/mlAAZCcqIr 90.8K views · 634 likes · 22 reposts · 107 replies 02 Jul 2026 Scoop: Oura ring is interviewing banks for an IPO that could happen as soon as this year! @julia_hornstein https://t.co/iTYZOJky20 23.3K views · 42 likes · 6 reposts · 1 replies 24 Mar 2026