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R/GA

@RGA · New York, NY · joined 28 Oct 2008

R/GA is an independent creative innovation company for the intelligence age. Posts by @chapinc.

183 897Followers
2 821Following
42 423Posts total
18.7KViews on collected posts

Neueste Beiträge

Apple product events are the closest thing we have to time travel, because for a brief and wondrous moment the brand responses and brand-on-brand replies transport us back to 2015 and a world where the feed is chronological and no one knows what a "for you" algorithm is 1.3K views · 20 likes · 2 reposts · 0 replies Open on X →
"Masters of Marketing"... it's giving He-Man and She-Ra 1.5K views · 14 likes · 2 reposts · 0 replies Open on X →
Personally I think it's a brilliant strategy to have your sport's marquee players competing at 2 AM. You don't want to make it too accessible, too easy for fans to watch. Kind of like how supermarkets place staple items on the bottom shelf in the middle of the aisle. 3.5K views · 30 likes · 0 reposts · 0 replies Open on X →
Government really ratcheting up the pressure on early-stage relationships with this one. Whole new category of make-or-break moment unlocked. 5.7K views · 18 likes · 4 reposts · 0 replies Open on X →
Counter point: no one motivates me to turn on the charm and work for their approval quite like the senior client who has met me 30 times and still has no idea what my name is 6.7K views · 60 likes · 1 reposts · 3 replies Open on X →

Im Vergleich zu Konten gleicher Größe

5 Beiträge aus den letzten 90 Tagen, verglichen mit der Größenklasse 100K–1M Follower. übliche Reichweite für diese Größe, schwächere Reaktion als bei den meisten.

Medianaufrufe3 476dieses Konto4 544Median für 100K–1M
Reichweite, %1.89%dieses Konto1.75%Median für 100K–1M
Interaktion, %0.95%dieses Konto1.35%Median für 100K–1M
KennzahlDieses KontoMedian für 100K–1MVerhältnis
Medianaufrufe pro Beitrag3 4764 5440.76×
Reichweite (Aufrufe ÷ Follower)1.89%1.75%1.08×
Interaktionsrate0.95%1.35%0.70×

Weitere Konten dieser Größe →   Mit einem anderen Konto vergleichen →   Wie diese Vergleichswerte entstehen →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.7K8 Sep
5.7K
3.5K9 Sep
1.5K
1.3K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.95%8 Sep
0.39%
0.86%9 Sep
1.07%
1.66%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.35%.

What the audience does

Likes85.0%142 in total
Reposts5.4%9 in total
Replies1.8%3 in total
Bookmarks7.8%13 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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