R/GA ✓

@RGA · New York, NY · joined 28 Oct 2008

R/GA is an independent creative innovation company for the intelligence age. Posts by @chapinc.

183 897Followers

2 821Following

42 423Posts total

18.7KViews on collected posts

Derniers posts

R/GA ✓@RGA9 Sep

Apple product events are the closest thing we have to time travel, because for a brief and wondrous moment the brand responses and brand-on-brand replies transport us back to 2015 and a world where the feed is chronological and no one knows what a "for you" algorithm is 1.3K views · 20 likes · 2 reposts · 0 replies Open on X →

R/GA ✓@RGA9 Sep

"Masters of Marketing"... it's giving He-Man and She-Ra 1.5K views · 14 likes · 2 reposts · 0 replies Open on X →

R/GA ✓@RGA9 Sep

Personally I think it's a brilliant strategy to have your sport's marquee players competing at 2 AM. You don't want to make it too accessible, too easy for fans to watch. Kind of like how supermarkets place staple items on the bottom shelf in the middle of the aisle. 3.5K views · 30 likes · 0 reposts · 0 replies Open on X →

R/GA ✓@RGA8 Sep

Government really ratcheting up the pressure on early-stage relationships with this one. Whole new category of make-or-break moment unlocked. 5.7K views · 18 likes · 4 reposts · 0 replies Open on X →

R/GA ✓@RGA8 Sep

Counter point: no one motivates me to turn on the charm and work for their approval quite like the senior client who has met me 30 times and still has no idea what my name is 6.7K views · 60 likes · 1 reposts · 3 replies Open on X →

Face aux comptes de taille comparable

5 posts des 90 derniers jours, à côté de la tranche de 100K–1M abonnés. portée ordinaire pour sa taille, réaction plus faible que la moyenne.

Vues médianes3 476ce compte4 544médiane pour 100K–1M

Portée, %1.89%ce compte1.75%médiane pour 100K–1M

Engagement, %0.95%ce compte1.35%médiane pour 100K–1M

Indicateur	Ce compte	Médiane pour 100K–1M	Rapport
Vues médianes par post	3 476	4 544	0.76×
Portée (vues ÷ abonnés)	1.89%	1.75%	1.08×
Taux d'engagement	0.95%	1.35%	0.70×

Autres comptes de cette tranche → Comparer avec un autre compte → Comment ces repères sont établis →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.7K8 Sep

5.7K

3.5K9 Sep

1.5K

1.3K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.95%8 Sep

0.39%

0.86%9 Sep

1.07%

1.66%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.35%.

What the audience does

Likes85.0%142 in total

Reposts5.4%9 in total

Replies1.8%3 in total

Bookmarks7.8%13 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Derniers posts

Face aux comptes de taille comparable

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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