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The Drum ✓

@TheDrum · UK, US and APAC · joined 13 Feb 2009

The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.

215 066Followers
2 641Following
223 100Posts total
8.3KViews on collected posts

Últimas publicaciones

@TheDrum This really isn’t that hard to see. US business was not going well. So swap it for their competitor to save face bc when they lose the US everyone will assume it’s due to this global move. 19 views · 0 likes · 0 reposts · 1 replies Open on X →
Ads of the Week: Hungry AI, beer-cheese rain and football’s lost goal https://t.co/MQ21vVrn1c https://t.co/IcdOjCG82M 1.1K views · 1 likes · 0 reposts · 0 replies Open on X →
Judge of the day: Jack Shearring says governance beats gadgets https://t.co/hoIHVXHvQX https://t.co/RzuGVnoGIg 1.4K views · 1 likes · 0 reposts · 0 replies Open on X →
What happens when an ad creative has to sell her own product? https://t.co/UVYgTTc6QF https://t.co/9hC59osVOE 2.4K views · 0 likes · 0 reposts · 0 replies Open on X →
The questions left unanswered by the Pepsi-Publicis-Coke media merry-go-round https://t.co/JnHznr0LO0 https://t.co/YAKpHL6AkT 2.4K views · 1 likes · 0 reposts · 1 replies Open on X →
Ad of the Day: Toyota sends Alice and its new Yaris Cross down hybrid-powered rabbit hole https://t.co/QkNf0e5tXY https://t.co/fBLU34zVx1 888 views · 0 likes · 0 reposts · 0 replies Open on X →

Frente a cuentas del mismo tamaño

6 publicaciones de los últimos 90 días, junto al rango de 100K–1M seguidores. por debajo de sus pares en alcance y en interacción.

Visualizaciones medianas1 252esta cuenta5 983mediana de 100K–1M
Alcance, %0.58%esta cuenta1.49%mediana de 100K–1M
Interacción, %0.08%esta cuenta0.93%mediana de 100K–1M
MétricaEsta cuentaMediana de 100K–1MProporción
Visualizaciones medianas por publicación1 2525 9830.21×
Alcance (visualizaciones ÷ seguidores)0.58%1.49%0.39×
Tasa de interacción0.08%0.93%0.08×

Otras cuentas de este rango →   Comparar con otra cuenta →   Cómo se construyen estas referencias →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8884 Sep
2.4K
2.4K
1.4K
1.1K
19

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.00%4 Sep
0.08%
0.00%
0.07%
0.09%
5.26%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes60.0%3 in total
Replies40.0%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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