The Drum ✓

@TheDrum · UK, US and APAC · joined 13 Feb 2009

The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.

215 066Followers

2 641Following

223 100Posts total

8.3KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views1 252this account5 674median for 100K–1M

Reach, %0.58%this account2.38%median for 100K–1M

Engagement, %0.08%this account1.44%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 252	5 674	0.22×
Reach (views ÷ followers)	0.58%	2.38%	0.24×
Engagement rate	0.08%	1.44%	0.05×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8884 Sep

2.4K

1.4K

1.1K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.00%4 Sep

0.08%

0.00%

0.07%

0.09%

5.26%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.44%.

What the audience does

Likes60.0%3 in total

Replies40.0%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@TheDrum This really isn’t that hard to see. US business was not going well. So swap it for their competitor to save face bc when they lose the US everyone will assume it’s due to this global move. 19 views · 0 likes · 0 reposts · 1 replies 04 Sep 2026 Ads of the Week: Hungry AI, beer-cheese rain and football’s lost goal https://t.co/MQ21vVrn1c https://t.co/IcdOjCG82M 1.1K views · 1 likes · 0 reposts · 0 replies 04 Sep 2026 Judge of the day: Jack Shearring says governance beats gadgets https://t.co/hoIHVXHvQX https://t.co/RzuGVnoGIg 1.4K views · 1 likes · 0 reposts · 0 replies 04 Sep 2026 What happens when an ad creative has to sell her own product? https://t.co/UVYgTTc6QF https://t.co/9hC59osVOE 2.4K views · 0 likes · 0 reposts · 0 replies 04 Sep 2026 The questions left unanswered by the Pepsi-Publicis-Coke media merry-go-round https://t.co/JnHznr0LO0 https://t.co/YAKpHL6AkT 2.4K views · 1 likes · 0 reposts · 1 replies 04 Sep 2026 Ad of the Day: Toyota sends Alice and its new Yaris Cross down hybrid-powered rabbit hole https://t.co/QkNf0e5tXY https://t.co/fBLU34zVx1 888 views · 0 likes · 0 reposts · 0 replies 04 Sep 2026