The Drum ✓
@TheDrum · UK, US and APAC · joined 13 Feb 2009
The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.
Latest posts
Against accounts of the same size
6 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.
| Metric | This account | Median for 100K–1M | Ratio |
|---|---|---|---|
| Median views per post | 1 252 | 5 983 | 0.21× |
| Reach (views ÷ followers) | 0.58% | 1.49% | 0.39× |
| Engagement rate | 0.08% | 0.93% | 0.08× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
Similar accounts
Daniel Lacalle ✓
@dlacalle
430K followers
· 149K posts
Coco Gauff ✓
@CocoGauff
430K followers
· 1.3K posts
John Carpenter ✓
@TheHorrorMaster
430K followers
· 4.8K posts
توصيات سينمائية
@ieii77
429.9K followers
· 643 posts
𝐆𝐚𝐥 ✓
@pantungalimar
429.9K followers
· 119.4K posts
Mustafa Sönmez ✓
@mustfsnmz
429.9K followers
· 51.4K posts
テレ東
@TVTOKYO_PR
429.9K followers
· 1.2M posts
Jay Onrait
@JayOnrait
429.9K followers
· 25.5K posts