Nick Shackelford ✓

@iamshackelford · joined 11 May 2017

building in CPG

75 538Followers

2 665Following

39 173Posts total

13.1KViews on collected posts

Últimas publicaciones

Nick Shackelford ✓@iamshackelford4 Sep

I've inherited enough underperforming retention accounts to know the strategy doc is almost never the problem.. The thinking is usually right. Positioning, segments, calendar, all reasonable. So you stop reading the doc, go look at the build and it's almost always one of these: 535 views · 17 likes · 0 reposts · 3 replies Open on X →

Nick Shackelford ✓@iamshackelford4 Sep

Not bad overall Not Chuggable though https://t.co/ztOrx1vQgv 1K views · 2 likes · 0 reposts · 4 replies Open on X →

Nick Shackelford ✓@iamshackelford4 Sep

Codie got absolutely COOKED for this one and the right answer is wayy more nuanced. I think paid media is just an acceleration of someone discovering something that's incredible. If you have an incredible product, you should be doing some sort of advertising..door to door, text 2.2K views · 22 likes · 0 reposts · 4 replies Open on X →

Nick Shackelford ✓@iamshackelford3 Sep

Holy shit this is sweet. Not Chuggable at all Definitely a sipper https://t.co/8ppbxv3Urg 3K views · 15 likes · 0 reposts · 19 replies Open on X →

Nick Shackelford ✓@iamshackelford2 Sep

@iamshackelford Dunning - we saw incremental lift up to 12 retries. 105 views · 2 likes · 0 reposts · 0 replies Open on X →

Nick Shackelford ✓@iamshackelford1 Sep

@iamshackelford Once you rebill at the discount: 1) Do you rebill at that rate for every subsequent transaction? 2) Do users get this same level of discounting if they have insufficient funds the next time around? SaaS operator here, love these types of experiments on subscri 150 views · 2 likes · 0 reposts · 0 replies Open on X →

Nick Shackelford ✓@iamshackelford1 Sep

@iamshackelford monday $12 off gang rise up 172 views · 2 likes · 0 reposts · 0 replies Open on X →

Nick Shackelford ✓@iamshackelford1 Sep

An aggressive 80%+ take rate sounds like a straight win. 8/10 people buying are choosing the subscription over a one-time order. But push subscriptions that hard and you get pretty unqualified people joining it. And unqualified doesn’t mean they didn’t want the product. So for 5.9K views · 60 likes · 1 reposts · 7 replies Open on X →

Frente a cuentas del mismo tamaño

8 publicaciones de los últimos 90 días, junto al rango de 10K–100K seguidores. llega a menos gente que cuentas de su tamaño.

Visualizaciones medianas779esta cuenta924mediana de 10K–100K

Alcance, %1.03%esta cuenta3.62%mediana de 10K–100K

Interacción, %1.17%esta cuenta1.52%mediana de 10K–100K

Métrica	Esta cuenta	Mediana de 10K–100K	Proporción
Visualizaciones medianas por publicación	779	924	0.84×
Alcance (visualizaciones ÷ seguidores)	1.03%	3.62%	0.28×
Tasa de interacción	1.17%	1.52%	0.77×

Otras cuentas de este rango → Comparar con otra cuenta → Cómo se construyen estas referencias →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.9K1 Sep

172

150

1052 Sep

3K3 Sep

2.2K4 Sep

535

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.17%1 Sep

1.16%

1.33%

1.90%2 Sep

1.13%3 Sep

1.17%4 Sep

0.59%

3.74%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes45.4%122 in total

Reposts0.4%1 in total

Replies13.8%37 in total

Quotes0.4%1 in total

Bookmarks40.1%108 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Últimas publicaciones

Frente a cuentas del mismo tamaño

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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