Nick Shackelford ✓

@iamshackelford · joined 11 May 2017

building in CPG

75 538Followers

2 665Following

39 173Posts total

13.1KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views779this account2 392median for 10K–100K

Reach, %1.03%this account7.18%median for 10K–100K

Engagement, %1.17%this account1.50%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	779	2 392	0.33×
Reach (views ÷ followers)	1.03%	7.18%	0.14×
Engagement rate	1.17%	1.50%	0.78×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.9K1 Sep

172

150

1052 Sep

3K3 Sep

2.2K4 Sep

535

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.17%1 Sep

1.16%

1.33%

1.90%2 Sep

1.13%3 Sep

1.17%4 Sep

0.59%

3.74%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes45.4%122 in total

Reposts0.4%1 in total

Replies13.8%37 in total

Quotes0.4%1 in total

Bookmarks40.1%108 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

I've inherited enough underperforming retention accounts to know the strategy doc is almost never the problem.. The thinking is usually right. Positioning, segments, calendar, all reasonable. So you stop reading the doc, go look at the build and it's almost always one of these: 535 views · 17 likes · 0 reposts · 3 replies 04 Sep 2026 Not bad overall Not Chuggable though https://t.co/ztOrx1vQgv 1K views · 2 likes · 0 reposts · 4 replies 04 Sep 2026 Codie got absolutely COOKED for this one and the right answer is wayy more nuanced. I think paid media is just an acceleration of someone discovering something that's incredible. If you have an incredible product, you should be doing some sort of advertising..door to door, text 2.2K views · 22 likes · 0 reposts · 4 replies 04 Sep 2026 Holy shit this is sweet. Not Chuggable at all Definitely a sipper https://t.co/8ppbxv3Urg 3K views · 15 likes · 0 reposts · 19 replies 03 Sep 2026 @iamshackelford Dunning - we saw incremental lift up to 12 retries. 105 views · 2 likes · 0 reposts · 0 replies 02 Sep 2026 @iamshackelford Once you rebill at the discount: 1) Do you rebill at that rate for every subsequent transaction? 2) Do users get this same level of discounting if they have insufficient funds the next time around? SaaS operator here, love these types of experiments on subscri 150 views · 2 likes · 0 reposts · 0 replies 01 Sep 2026 @iamshackelford monday $12 off gang rise up 172 views · 2 likes · 0 reposts · 0 replies 01 Sep 2026 An aggressive 80%+ take rate sounds like a straight win. 8/10 people buying are choosing the subscription over a one-time order. But push subscriptions that hard and you get pretty unqualified people joining it. And unqualified doesn’t mean they didn’t want the product. So for 5.9K views · 60 likes · 1 reposts · 7 replies 01 Sep 2026