Lara O'Reilly

@larakiara · United Kingdom · joined 18 Jan 2009

Journalist @businessinsider covering advertising companies and tech companies that sell ads. DM me for my Signal/Telegram

19 720Followers

7 785Following

8 110Posts total

963.7KViews on collected posts

Últimas publicaciones

Lara O'Reilly@larakiara19 Sep

@larakiara Curtains for Dianomi! Taboola and Batboy caught flipping a grunt. 24.9K views · 1.2K likes · 26 reposts · 2 replies Open on X →

Lara O'Reilly@larakiara19 Sep

@larakiara No it’s not, you made both of those up just now 43.5K views · 4.1K likes · 20 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara18 Sep

@larakiara Synergy in the ‘sounds like it ought to be a pokemon but is actually a bunch of asshats who make the internet worse’ sector. 27.5K views · 568 likes · 12 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara18 Sep

Taboola is buying Dianomi https://t.co/sdT6INsMab 853.4K views · 306 likes · 14 reposts · 65 replies Open on X →

Lara O'Reilly@larakiara9 Sep

There's a dirty secret in the influencer marketing industry: Brands are asking creators not to disclose their paid partnerships https://t.co/moZJUpzQv4 1.8K views · 13 likes · 1 reposts · 2 replies Open on X →

Lara O'Reilly@larakiara8 Sep

Had a great natter with Meredith about what I do all day at Business Insider. 797 views · 13 likes · 0 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara8 Sep

This week, Meredith & The Media sat down with @larakiara, chief correspondent and CMO Insider newsletter anchor at @BusinessInsider. Read the exclusive interview: https://t.co/zhh52i40kt https://t.co/5R0W5pf5Y5

945 views · 4 likes · 3 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara4 Sep

Layoffs hit The Trade Desk, which says it is restructuring its teams around "smaller pods." More than 500 roles expected to be affected https://t.co/HwEUvNAMg5 6.8K views · 16 likes · 0 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara25 Feb

What the world needs now is love, sweet love...and also a new weekly marketing newsletter written by ME! CMO Insider launches on Wednesday, March 4th. Sign up here: https://t.co/zoMY8xB8qe 4.2K views · 34 likes · 2 reposts · 4 replies Open on X →

Frente a cuentas del mismo tamaño

8 publicaciones de los últimos 90 días, junto al rango de 10K–100K seguidores. llega a más gente que cuentas de su tamaño.

Visualizaciones medianas15 870esta cuenta924mediana de 10K–100K

Alcance, %80.48%esta cuenta3.62%mediana de 10K–100K

Interacción, %1.29%esta cuenta1.52%mediana de 10K–100K

Métrica	Esta cuenta	Mediana de 10K–100K	Proporción
Visualizaciones medianas por publicación	15 870	924	17.2×
Alcance (visualizaciones ÷ seguidores)	80.48%	3.62%	22.2×
Tasa de interacción	1.29%	1.52%	0.85×

Otras cuentas de este rango → Comparar con otra cuenta → Cómo se construyen estas referencias →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.2K25 Feb

6.8K4 Sep

9458 Sep

797

1.8K9 Sep

853.4K18 Sep

27.5K

43.5K19 Sep

24.9K

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.98%25 Feb

0.26%4 Sep

0.85%8 Sep

1.63%

0.95%9 Sep

0.05%18 Sep

2.11%

9.46%19 Sep

4.90%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes94.8%6 237 in total

Reposts1.2%78 in total

Replies1.1%73 in total

Quotes0.9%61 in total

Bookmarks2.0%130 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.