Lara O'Reilly

@larakiara · United Kingdom · joined 18 Jan 2009

Journalist @businessinsider covering advertising companies and tech companies that sell ads. DM me for my Signal/Telegram

19 720Followers

7 785Following

8 110Posts total

963.7KViews on collected posts

โพสต์ล่าสุด

Lara O'Reilly@larakiara19 Sep

@larakiara Curtains for Dianomi! Taboola and Batboy caught flipping a grunt. 24.9K views · 1.2K likes · 26 reposts · 2 replies Open on X →

Lara O'Reilly@larakiara19 Sep

@larakiara No it’s not, you made both of those up just now 43.5K views · 4.1K likes · 20 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara18 Sep

@larakiara Synergy in the ‘sounds like it ought to be a pokemon but is actually a bunch of asshats who make the internet worse’ sector. 27.5K views · 568 likes · 12 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara18 Sep

Taboola is buying Dianomi https://t.co/sdT6INsMab 853.4K views · 306 likes · 14 reposts · 65 replies Open on X →

Lara O'Reilly@larakiara9 Sep

There's a dirty secret in the influencer marketing industry: Brands are asking creators not to disclose their paid partnerships https://t.co/moZJUpzQv4 1.8K views · 13 likes · 1 reposts · 2 replies Open on X →

Lara O'Reilly@larakiara8 Sep

Had a great natter with Meredith about what I do all day at Business Insider. 797 views · 13 likes · 0 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara8 Sep

This week, Meredith & The Media sat down with @larakiara, chief correspondent and CMO Insider newsletter anchor at @BusinessInsider. Read the exclusive interview: https://t.co/zhh52i40kt https://t.co/5R0W5pf5Y5

945 views · 4 likes · 3 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara4 Sep

Layoffs hit The Trade Desk, which says it is restructuring its teams around "smaller pods." More than 500 roles expected to be affected https://t.co/HwEUvNAMg5 6.8K views · 16 likes · 0 reposts · 0 replies Open on X →

Lara O'Reilly@larakiara25 Feb

What the world needs now is love, sweet love...and also a new weekly marketing newsletter written by ME! CMO Insider launches on Wednesday, March 4th. Sign up here: https://t.co/zoMY8xB8qe 4.2K views · 34 likes · 2 reposts · 4 replies Open on X →

เทียบกับบัญชีขนาดเดียวกัน

8 โพสต์จาก 90 วันที่ผ่านมา เทียบกับช่วง 10K–100K ผู้ติดตาม แสดงต่อคนมากกว่าบัญชีขนาดเดียวกัน.

ยอดดูมัธยฐาน15 870บัญชีนี้924ค่ามัธยฐานของ 10K–100K

การเข้าถึง, %80.48%บัญชีนี้3.62%ค่ามัธยฐานของ 10K–100K

การมีส่วนร่วม, %1.29%บัญชีนี้1.52%ค่ามัธยฐานของ 10K–100K

ตัวชี้วัด	บัญชีนี้	ค่ามัธยฐานของ 10K–100K	อัตราส่วน
ยอดดูมัธยฐานต่อโพสต์	15 870	924	17.2×
การเข้าถึง (ยอดดู ÷ ผู้ติดตาม)	80.48%	3.62%	22.2×
อัตราการมีส่วนร่วม	1.29%	1.52%	0.85×

บัญชีอื่นในช่วงนี้ → เปรียบเทียบกับบัญชีอื่น → ค่าอ้างอิงเหล่านี้คำนวณอย่างไร →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.2K25 Feb

6.8K4 Sep

9458 Sep

797

1.8K9 Sep

853.4K18 Sep

27.5K

43.5K19 Sep

24.9K

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.98%25 Feb

0.26%4 Sep

0.85%8 Sep

1.63%

0.95%9 Sep

0.05%18 Sep

2.11%

9.46%19 Sep

4.90%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes94.8%6 237 in total

Reposts1.2%78 in total

Replies1.1%73 in total

Quotes0.9%61 in total

Bookmarks2.0%130 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.