The Food Manufacturing Guy ✓
@TipOfTheBanana · USA · joined 20 Mar 2023
Entrepreneur | Founder | Food Manufacturing CEO | A deep dive into Food Manufacturing, CPG and anything Food Related | Ingredient Breakdowns in Highlights
374 775Followers
349Following
9 776Posts total
12MViews on collected posts
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@TipOfTheBanana Except the toilet paper is terrible!!! 🤣 Do not recommend.
6.3K views · 29 likes
· 0 reposts · 5 replies
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@TipOfTheBanana “The hydrolyzed protein industry” fml
149.9K views · 4.2K likes
· 42 reposts · 6 replies
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@TipOfTheBanana I just learned that the Kirkland Whey protein I usually get isn't made anymore because whey prices have risen to a point where Kirkland can't sell at a meaningful discount to the name brands they carry. So they simply stopped making the Kirkland brand. Interesting
33.9K views · 349 likes
· 1 reposts · 4 replies
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@TipOfTheBanana I know somebody who claimed they were negotiating with Costco. I can’t verify the truthfulness of the information, but they claimed that Costco stipulates that their orders from your company do not exceed more than 20% of your total sales.
42.3K views · 61 likes
· 1 reposts · 3 replies
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Costco's store brand did about $86 billion last year. That's more than Coca-Cola, more than Nike, and roughly tied with Procter & Gamble, and it comes from about 550 products with zero advertising. Kirkland is close to a third of everything Costco sells now, and it's nearly
1M views · 12.4K likes
· 533 reposts · 62 replies
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@TipOfTheBanana Do yourself a favor and get the real thing https://t.co/35HGI1ovJc
265.4K views · 6.3K likes
· 71 reposts · 63 replies
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@TipOfTheBanana American life is just a never ending loop of finding out corporations are killing you and the things you love
310.5K views · 10K likes
· 562 reposts · 36 replies
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@TipOfTheBanana I always thought I hated soy sauce until I tried Lee Kum Kee. The difference is night and day. Kikkoman is just brown salty water imo
1.1K views · 29 likes
· 0 reposts · 2 replies
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@TipOfTheBanana If you want a great soy sauce, buy the Haku Mizunara whisky barrel aged shoyu. Made in Japan, low sodium. Wonderful. I bought it from the worst online evil empire. My next option is always the Kikkoman low sodium soy sauce.
885 views · 25 likes
· 3 reposts · 0 replies
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@TipOfTheBanana The only brand I trust is Kimlan soy sauce: Kikkoman is too salty and watery. Kimlan has flavor and just right amount of saltiness. https://t.co/FRi7MN9lAI
1.6K views · 34 likes
· 0 reposts · 3 replies
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The soy sauce packet in your takeout bag isn't soy sauce. The biggest maker, Kari-Out in New Jersey, lists water, salt, hydrolyzed soy and corn protein, caramel color and sodium benzoate. No fermentation, no brewing. It's made in a couple of days by boiling defatted soy meal in
9M views · 71.6K likes
· 6.5K reposts · 492 replies
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@TipOfTheBanana I 1000% noticed the difference and that's why I switched to Annies
17.6K views · 62 likes
· 0 reposts · 3 replies
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@TipOfTheBanana no one with a great palate eats kraft mac & cheese though.
50.5K views · 452 likes
· 0 reposts · 17 replies
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Kraft removed the artificial dyes from Mac & Cheese in Dec 2015 but didn't tell anyone until March. They swapped Yellow 5 and 6 for paprika, annatto and turmeric and kept shipping the same blue box with a new ingredient list. Something like 50 million boxes went out before anyone
661.3K views · 10.7K likes
· 157 reposts · 68 replies
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The breast is where the money is. Americans want white meat, so a bird gets cut up and the breasts go out at $3 to $4 a pound, wings at $3 or more, thighs somewhere in between.
By the time the drumsticks hit the tray the bird has already covered the feed, the grower, the plant
22.6K views · 227 likes
· 11 reposts · 8 replies
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Modern-day agriculture supply chains are one of the great miracles of human civilization, and we mess with them at our own peril.
44.2K views · 280 likes
· 8 reposts · 10 replies
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Scaling from your kitchen to a manufacturing line is apples and oranges.
Few understand this.
I have an entire team dedicated just to commercializing recipes from the test kitchen to the line.
7.9K views · 98 likes
· 2 reposts · 3 replies
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Be careful where you purchase your food from https://t.co/lzu91q7P6B
6.5K views · 41 likes
· 1 reposts · 5 replies
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0:30
Trying to start a food company? Need a food manufacturer? Need expertise? Anything CPG or Food Manufacturing related, send me a DM!
259.3K views · 241 likes
· 18 reposts · 22 replies
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Face aux comptes de taille comparable
19 posts des 90 derniers jours, à côté de la tranche de 100K–1M abonnés. diffusé à plus de monde que les comptes de taille comparable.
Vues médianes42 332ce compte5 763médiane pour 100K–1M
Portée, %11.30%ce compte1.85%médiane pour 100K–1M
Engagement, %1.09%ce compte1.16%médiane pour 100K–1M
| Indicateur | Ce compte | Médiane pour 100K–1M | Rapport |
|---|---|---|---|
| Vues médianes par post | 42 332 | 5 763 | 7.35× |
| Portée (vues ÷ abonnés) | 11.30% | 1.85% | 6.11× |
| Taux d'engagement | 1.09% | 1.16% | 0.94× |
Autres comptes de cette tranche → Comparer avec un autre compte → Comment ces repères sont établis →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
50.5K8 Sep
67.5K
17.6K
9M9 Sep
1.6K
885
1.1K
310.5K
265.4K
1M10 Sep
42.3K
33.9K
149.9K
6.3K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.93%8 Sep
0.71%
0.37%
0.87%9 Sep
2.38%
3.16%
2.87%
3.42%
2.43%
1.27%10 Sep
0.15%
1.04%
2.85%
0.54%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.16%.
What the audience does
Likes82.8%117 680 in total
Reposts5.6%7 889 in total
Replies0.6%817 in total
Quotes0.0%25 in total
Bookmarks11.0%15 641 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
8 Sep14 Sep
Daily snapshots since 08 Sep 2026; the dashed line is the starting count.
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