The Food Manufacturing Guy ✓
@TipOfTheBanana · USA · joined 20 Mar 2023
Entrepreneur | Founder | Food Manufacturing CEO | A deep dive into Food Manufacturing, CPG and anything Food Related | Posts are My Opinions
610 043Followers
354Following
10 075Posts total
12.5MViews on collected posts
Postingan terbaru
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@TipOfTheBanana Not gonna lie, when you started off with Haagen-Dazs, I thought my heart was about to be broken. Glad to read it’s just an origin story & not the usual rightful ridicule of ingredients. 😅 Only ice cream I’ll spend coin on. Awesome facts here 👍🏼
9K views · 170 likes
· 1 reposts · 8 replies
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@TipOfTheBanana Typically good quality ingredients too
4.9K views · 44 likes
· 0 reposts · 2 replies
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@TipOfTheBanana "you can't trademark pretending to be from Scandinavia"
I read so many sentences I never thought could exist, every day.
11.8K views · 710 likes
· 8 reposts · 4 replies
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Häagen-Dazs isn't Danish. It isn't a word in Danish or any other language. Two Polish immigrants, Reuben and Rose Mattus, started the company in the Bronx in 1960, and he sat at his kitchen table saying nonsense syllables until one of them sounded European. He added an umlaut,
438.5K views · 14.1K likes
· 797 reposts · 159 replies
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@TipOfTheBanana Except the toilet paper is terrible!!! 🤣 Do not recommend.
6.3K views · 29 likes
· 0 reposts · 5 replies
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@TipOfTheBanana “The hydrolyzed protein industry” fml
149.9K views · 4.2K likes
· 42 reposts · 6 replies
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@TipOfTheBanana I just learned that the Kirkland Whey protein I usually get isn't made anymore because whey prices have risen to a point where Kirkland can't sell at a meaningful discount to the name brands they carry. So they simply stopped making the Kirkland brand. Interesting
33.9K views · 349 likes
· 1 reposts · 4 replies
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@TipOfTheBanana I know somebody who claimed they were negotiating with Costco. I can’t verify the truthfulness of the information, but they claimed that Costco stipulates that their orders from your company do not exceed more than 20% of your total sales.
42.3K views · 61 likes
· 1 reposts · 3 replies
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Costco's store brand did about $86 billion last year. That's more than Coca-Cola, more than Nike, and roughly tied with Procter & Gamble, and it comes from about 550 products with zero advertising. Kirkland is close to a third of everything Costco sells now, and it's nearly
1M views · 12.4K likes
· 533 reposts · 62 replies
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@TipOfTheBanana Do yourself a favor and get the real thing https://t.co/35HGI1ovJc
265.4K views · 6.3K likes
· 71 reposts · 63 replies
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@TipOfTheBanana American life is just a never ending loop of finding out corporations are killing you and the things you love
310.5K views · 10K likes
· 562 reposts · 36 replies
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@TipOfTheBanana I always thought I hated soy sauce until I tried Lee Kum Kee. The difference is night and day. Kikkoman is just brown salty water imo
1.1K views · 29 likes
· 0 reposts · 2 replies
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@TipOfTheBanana If you want a great soy sauce, buy the Haku Mizunara whisky barrel aged shoyu. Made in Japan, low sodium. Wonderful. I bought it from the worst online evil empire. My next option is always the Kikkoman low sodium soy sauce.
885 views · 25 likes
· 3 reposts · 0 replies
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@TipOfTheBanana The only brand I trust is Kimlan soy sauce: Kikkoman is too salty and watery. Kimlan has flavor and just right amount of saltiness. https://t.co/FRi7MN9lAI
1.6K views · 34 likes
· 0 reposts · 3 replies
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The soy sauce packet in your takeout bag isn't soy sauce. The biggest maker, Kari-Out in New Jersey, lists water, salt, hydrolyzed soy and corn protein, caramel color and sodium benzoate. No fermentation, no brewing. It's made in a couple of days by boiling defatted soy meal in
9M views · 71.6K likes
· 6.5K reposts · 492 replies
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@TipOfTheBanana I 1000% noticed the difference and that's why I switched to Annies
17.6K views · 62 likes
· 0 reposts · 3 replies
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@TipOfTheBanana no one with a great palate eats kraft mac & cheese though.
50.5K views · 452 likes
· 0 reposts · 17 replies
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Kraft removed the artificial dyes from Mac & Cheese in Dec 2015 but didn't tell anyone until March. They swapped Yellow 5 and 6 for paprika, annatto and turmeric and kept shipping the same blue box with a new ingredient list. Something like 50 million boxes went out before anyone
661.3K views · 10.7K likes
· 157 reposts · 68 replies
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The breast is where the money is. Americans want white meat, so a bird gets cut up and the breasts go out at $3 to $4 a pound, wings at $3 or more, thighs somewhere in between.
By the time the drumsticks hit the tray the bird has already covered the feed, the grower, the plant
22.6K views · 227 likes
· 11 reposts · 8 replies
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Modern-day agriculture supply chains are one of the great miracles of human civilization, and we mess with them at our own peril.
44.2K views · 280 likes
· 8 reposts · 10 replies
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Scaling from your kitchen to a manufacturing line is apples and oranges.
Few understand this.
I have an entire team dedicated just to commercializing recipes from the test kitchen to the line.
7.9K views · 98 likes
· 2 reposts · 3 replies
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Be careful where you purchase your food from https://t.co/lzu91q7P6B
6.5K views · 41 likes
· 1 reposts · 5 replies
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0:30
Trying to start a food company? Need a food manufacturer? Need expertise? Anything CPG or Food Manufacturing related, send me a DM!
259.3K views · 241 likes
· 18 reposts · 22 replies
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Dibandingkan akun berukuran sama
23 postingan dari 90 hari terakhir, dibandingkan dengan rentang 100K–1M pengikut. tampil jauh melampaui audiensnya sendiri, dan audiens itu merespons.
Median tayangan33 940akun ini5 983median untuk 100K–1M
Jangkauan, %5.56%akun ini1.49%median untuk 100K–1M
Interaksi, %1.27%akun ini0.93%median untuk 100K–1M
| Metrik | Akun ini | Median untuk 100K–1M | Rasio |
|---|---|---|---|
| Median tayangan per postingan | 33 940 | 5 983 | 5.67× |
| Jangkauan (tayangan ÷ pengikut) | 5.56% | 1.49% | 3.73× |
| Tingkat interaksi | 1.27% | 0.93% | 1.37× |
Akun lain pada rentang ini → Bandingkan dengan akun lain → Bagaimana tolok ukur ini disusun →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
1.6K9 Sep
885
1.1K
310.5K
265.4K
1M10 Sep
42.3K
33.9K
149.9K
6.3K
438.5K17 Sep
11.8K
4.9K
9K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
2.38%9 Sep
3.16%
2.87%
3.42%
2.43%
1.27%10 Sep
0.15%
1.04%
2.85%
0.54%
3.45%17 Sep
6.13%
0.95%
1.98%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Likes83.5%132 672 in total
Reposts5.5%8 695 in total
Replies0.6%990 in total
Quotes0.1%129 in total
Bookmarks10.3%16 449 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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