0xMase 🏚️ ✓
@0xMase · Italy · joined 14 Jan 2022
Web3 through the eyes of a marketer 🔍 | Tuning messages to market your audience since 2022 🔌👻
18 559Followers
8 590Following
81 901Posts total
278.1KViews on collected posts
Ultimi post
Cerchiamo nuovi post…
@0xMase huh curious now tell me what makes this stand out so much
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@0xMase Help me level up my Sorsa Score with a follow back!
4 views · 0 likes
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@0xMase This one’s looking solid, glad you’re calling it like it is.
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Don’t blame me if you miss this one
I've been in crypto through multiple World Cups. sports betting platforms came and went. Most were scams or just worse versions of FanDuel with a token stapled on.
This one is different and i don't say that lightly. It just went public and h
203K views · 204 likes
· 19 reposts · 148 replies
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You don't have to sell your TRX to trade TRX on @OKX
> deposit in USDC, ETH, BTC or EUR
> keep your spot holdings intact
> take a directional view without moving your stack https://t.co/6Ww6w83Q3Y
14.6K views · 89 likes
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There’s a deposit match running on @OKX right now
> Up to 5% extra on your deposit
> Starts at $10
> EEA users only
> Open a derivatives account to qualify
Won’t be around forever https://t.co/BPHOKlVgWh
15.8K views · 106 likes
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Nobody talks about why mid-tier KOLs stay mid-tier.
It's not the posting frequency. Not the niche. Not even the time of day.
Very often is the writing.
Specifically, the small structural habits that make people stop reading three lines in.
Here's what it usually looks like ↓
13.2K views · 79 likes
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@0xMase Gm Mase.
Build relations not one off deals
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9\ Final Reminder
Tools, budgets, trends → anyone can copy.
But your trusted KOL network → unique competitive edge.
Build relationships → not just campaigns.
Tag a marketer who still treats KOLs as line items on a spreadsheet 💀 https://t.co/oBknoGXzeu
443 views · 24 likes
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8\ Build Your Private KOL List
Every great marketer has their private KOL CRM.
Track:
Who delivered well.
Who’s easy to work with.
Who converted users.
Who’s becoming a narrative driver.
Curate your list. It’s your moat.
504 views · 26 likes
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7\ Be the Brand They Love
Basic but overlooked.
Pay fast.
Communicate clearly.
Respect their time.
Celebrate their wins.
Most CT teams fumble this → easy way to stand out.
118 views · 14 likes
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6\ Involve Them in the Product
Give KOLs:
Early product access.
Beta invites.
Governance voting (if applicable).
Private feedback channels.
KOLs who feel invested create authentic content → long tail of engagement.
132 views · 14 likes
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5\ KOLs are Humans, Not Assets
It’s not just money.
DM them alpha.
Invite them to internal Discords.
Give priority invites / WL / airdrops.
Tag them when their post performs.
Relationships > transactions
142 views · 15 likes
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4\ Loyalty Beats One-Off Reach
CT audience fatigue is real.
Spamming 20 KOLs with 1 post each → diminishing returns.
5 trusted KOLs who genuinely like your project → 10x impact over time.
Loyalty > one-off reach.
159 views · 17 likes
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3\ Help KOLs Win
Most teams think only about their own KPIs.
Smart ones ask: how can I make the KOL win with their audience?
Give content ideas.
Give early access → allow “alpha” positioning.
Help them tell the story better.
Make them win → they’ll push harder.
222 views · 18 likes
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2\ Think in Terms of a KOL Flywheel
Repeat > one-off deals.
Each campaign is a chance to strengthen the relationship → next time the KOL pushes harder.
Top projects treat KOLs like community members → not freelancers.
326 views · 22 likes
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Another critical mistake in Web3 marketing? Treating KOLs as transactional.
Products and campaigns can be copied... but NOT your network.
Here’s how to build one that pays off long term 🧵👇 https://t.co/dNdIOQ5zUv
29.4K views · 412 likes
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Rispetto ad account della stessa dimensione
1 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. raggiunge meno persone di account della stessa dimensione.
Visualizzazioni mediane4questo account924mediana per 10K–100K
Copertura, %0.02%questo account3.62%mediana per 10K–100K
Interazione, %0.00%questo account1.52%mediana per 10K–100K
| Metrica | Questo account | Mediana per 10K–100K | Rapporto |
|---|---|---|---|
| Visualizzazioni mediane per post | 4 | 924 | 0.00× |
| Copertura (visualizzazioni ÷ follower) | 0.02% | 3.62% | 0.01× |
| Tasso di interazione | 0.00% | 1.52% | 0.00× |
Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
2223 Jul
159
142
132
118
504
443
22
13.2K12 May
15.8K
14.6K22 May
203K7 Jun
413 Jun
426 Aug
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
8.56%3 Jul
11.32%
11.27%
11.36%
12.71%
5.36%
5.42%
4.55%
0.91%12 May
1.08%
1.02%22 May
0.18%7 Jun
0.00%13 Jun
0.00%26 Aug
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes66.5%1 041 in total
Reposts1.6%25 in total
Replies31.1%486 in total
Quotes0.1%1 in total
Bookmarks0.8%12 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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