Ana Botín ✓

@AnaBotin · joined 25 Jul 2014

Believe in people and the planet, Executive Chair @bancosantander, mother & wife. Passionate about education. Practice yoga though not as often as I would like.

55 492Followers

97Following

1 524Posts total

25.8KViews on collected posts

Ultimi post

Ana Botín ✓@AnaBotin9 Sep

Yesterday was the first day Faro Santander opened to the public. Faro aims to be a world-class museum, and much more than that. David Chipperfield and I had the opportunity to inaugurate the “Diálogos” series, discussing the making of Faro. It was the first of many more https:/

1:47

2K views · 53 likes · 5 reposts · 7 replies Open on X →

Ana Botín ✓@AnaBotin7 Sep

@AnaBotin Mi familia sigue esperando que usted y su sobrino #Alfonsobotin nos devuelvan los 7,5 millones de euros, 7 por el #bancopopular y solo cobramos 32k y 553k por @Bankinter, estamos agotados, no podemos más 140 views · 4 likes · 3 reposts · 0 replies Open on X →

Ana Botín ✓@AnaBotin7 Sep

We can all be proud of how far we have come. But change is constant. We must continue to challenge ourselves, embrace change and keep building the Santander we want for the future. Faro Santander reflects that journey. It preserves what is valuable from our past while creating

505 views · 7 likes · 0 reposts · 0 replies Open on X →

Ana Botín ✓@AnaBotin7 Sep

Welcome to Faro Santander. For decades, the iconic building on Paseo de Pereda, overlooking the bay of Santander, has been our headquarters and an important part of our history. Today, it begins a new chapter as Faro Santander: a modern museum where people of all ages can https

794 views · 9 likes · 0 reposts · 1 replies Open on X →

Ana Botín ✓@AnaBotin7 Sep

Podemos sentirnos orgullosos de todo lo que hemos conseguido. Pero el cambio debe ser permanente. Debemos seguir superándonos, impulsando el cambio y construyendo el Santander que queremos para el futuro. Faro Santander refleja ese camino. Conserva lo más valioso de nuestro htt

927 views · 10 likes · 0 reposts · 1 replies Open on X →

Ana Botín ✓@AnaBotin7 Sep

Bienvenidos a Faro Santander. Durante décadas, el emblemático edificio del Paseo de Pereda, frente a la bahía de Santander, ha sido nuestra sede y una parte importante de nuestra historia. Hoy inicia una nueva etapa como Faro Santander: un museo moderno para personas de todas h

7.8K views · 149 likes · 17 reposts · 20 replies Open on X →

Ana Botín ✓@AnaBotin17 Aug

@AnaBotin @realracingclub Hacia falta su ayuda...más que con dinero con influencia...y darle un toque a la señora alcaldesa para que espabile y se mueva en el tema nuevo sardinero... Un abrazo 392 views · 11 likes · 0 reposts · 0 replies Open on X →

Ana Botín ✓@AnaBotin17 Aug

@AnaBotin @realracingclub Mete 500M que no tenga sentido 378 views · 7 likes · 1 reposts · 0 replies Open on X →

Ana Botín ✓@AnaBotin17 Aug

@AnaBotin @realracingclub mete buena pasta gracias 429 views · 5 likes · 0 reposts · 1 replies Open on X →

Ana Botín ✓@AnaBotin17 Aug

Gran partido ayer del @realracingclub en El Sardinero en su debut en Primera. https://t.co/n7gTeCV7RK

9.4K views · 278 likes · 13 reposts · 18 replies Open on X →

Ana Botín ✓@AnaBotin22 Jul

It’s been a strong first half of the year for @bancosantander. We added 12 million customers over the past year, grew revenue by 6%, and continued to improve efficiency, leading to record profit. https://t.co/ML0AAZSrIz https://t.co/mUlLur5oHd

3.1K views · 27 likes · 14 reposts · 9 replies Open on X →

Ana Botín ✓@AnaBotin7 Feb 2018

Besides Santander and banking, I have other interests that I might tweet about: education, entrepreneurship and jobs, the transformational power of digital technology, inclusive growth, sports, Yoga and even tea. 0 views · 1.1K likes · 163 reposts · 699 replies Open on X →

Rispetto ad account della stessa dimensione

11 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. raggiunge meno persone dei pari, ma le coinvolge molto di più.

Visualizzazioni mediane794questo account1 011mediana per 10K–100K

Copertura, %1.43%questo account3.74%mediana per 10K–100K

Interazione, %2.12%questo account1.65%mediana per 10K–100K

Metrica	Questo account	Mediana per 10K–100K	Rapporto
Visualizzazioni mediane per post	794	1 011	0.79×
Copertura (visualizzazioni ÷ follower)	1.43%	3.74%	0.38×
Tasso di interazione	2.12%	1.65%	1.28×

Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.1K22 Jul

9.4K17 Aug

429

378

392

7.8K7 Sep

927

794

505

140

2K9 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.64%22 Jul

3.30%17 Aug

1.40%

2.12%

2.81%

2.39%7 Sep

1.19%

1.26%

1.39%

5.00%

3.25%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes82.4%560 in total

Reposts7.8%53 in total

Replies8.4%57 in total

Bookmarks1.5%10 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Ultimi post

Rispetto ad account della stessa dimensione

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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