Bob Pickard ✓

@BobPickard · 51.04530° N, 114.06920° W · joined 31 Dec 2008

Principal @commsleadership • Public relations for newsmakers • PR career @ 🇺🇸🇨🇳🇯🇵🇨🇦🇰🇷🇸🇬 Battle-hardened communicator • On the record • Asia hand 🌏

86 814Followers

38 880Following

29 198Posts total

14.3KViews on collected posts

Ultimi post

Bob Pickard ✓@BobPickard3 Sep

Bow River https://t.co/aHZdrKM9Wu 1.7K views · 79 likes · 7 reposts · 6 replies Open on X →

Bob Pickard ✓@BobPickard2 Sep

@BobPickard In these days where there's a lot of effort towards fiat reality, we're going to regret defunding science and firing experts. 191 views · 2 likes · 1 reposts · 1 replies Open on X →

Bob Pickard ✓@BobPickard2 Sep

AI helps write nearly half of press releases "AI use in all forms of professional communication is increasing rapidly. We scanned 178,000 PR Newswire press releases and found AI-generated text in 48% of them by June 2026." https://t.co/4STzk8qLJ4 1.2K views · 10 likes · 4 reposts · 3 replies Open on X →

Bob Pickard ✓@BobPickard2 Sep

@BobPickard Bob, great post. 39 views · 1 likes · 0 reposts · 1 replies Open on X →

Bob Pickard ✓@BobPickard2 Sep

Gaming the public record for AI A new front has opened in reputation management: engineering the public record so that AI systems will pick it up and incorporate it into their answers. The Guardian has reported on a purported but fake US think tank that published 124 1.7K views · 12 likes · 1 reposts · 4 replies Open on X →

Bob Pickard ✓@BobPickard2 Sep

https://t.co/Ur8lwmJFQb 235 views · 1 likes · 0 reposts · 0 replies Open on X →

Bob Pickard ✓@BobPickard2 Sep

@BobPickard Incredible entrenched bureaucracy which politicians have allowed to become entrenched is in the way. @MarkJCarney needs a Minister of Defence Procurement who can over ride these entrenched for years bureaucrats and get things moving. His hand picked man just resigned 67 views · 0 likes · 0 reposts · 1 replies Open on X →

Bob Pickard ✓@BobPickard1 Sep

"Meta has recently publicized new privacy settings for its glasses and has launched a PR blitz to explain them." https://t.co/P1xqlmN0W2 916 views · 4 likes · 1 reposts · 0 replies Open on X →

Bob Pickard ✓@BobPickard1 Sep

Canada is in the global spotlight. Which country will the world see? Having lived and worked overseas for almost half my career, in the United States and then Asia, I watched Canada punch below its weight for years. We have so many valuable assets but have been strangely 8.2K views · 56 likes · 13 reposts · 2 replies Open on X →

Rispetto ad account della stessa dimensione

9 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. raggiunge meno persone di account della stessa dimensione.

Visualizzazioni mediane916questo account924mediana per 10K–100K

Copertura, %1.06%questo account3.62%mediana per 10K–100K

Interazione, %1.49%questo account1.52%mediana per 10K–100K

Metrica	Questo account	Mediana per 10K–100K	Rapporto
Visualizzazioni mediane per post	916	924	0.99×
Copertura (visualizzazioni ÷ follower)	1.06%	3.62%	0.29×
Tasso di interazione	1.49%	1.52%	0.98×

Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.2K1 Sep

916

672 Sep

235

1.7K

1.2K

191

1.7K3 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.92%1 Sep

0.55%

1.49%2 Sep

0.43%

1.15%

5.13%

1.56%

2.09%

5.53%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes67.6%165 in total

Reposts11.1%27 in total

Replies7.4%18 in total

Quotes3.7%9 in total

Bookmarks10.2%25 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Ultimi post

Rispetto ad account della stessa dimensione

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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