Bob Pickard ✓

@BobPickard · 51.04530° N, 114.06920° W · joined 31 Dec 2008

Principal @commsleadership • Public relations for newsmakers • PR career @ 🇺🇸🇨🇳🇯🇵🇨🇦🇰🇷🇸🇬 Battle-hardened communicator • On the record • Asia hand 🌏

86 814Followers

38 880Following

29 198Posts total

14.3KViews on collected posts

Against accounts of the same size

9 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views916this account2 578median for 10K–100K

Reach, %1.06%this account7.77%median for 10K–100K

Engagement, %1.49%this account1.47%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	916	2 578	0.36×
Reach (views ÷ followers)	1.06%	7.77%	0.14×
Engagement rate	1.49%	1.47%	1.01×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.2K1 Sep

916

672 Sep

235

1.7K

1.2K

191

1.7K3 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.92%1 Sep

0.55%

1.49%2 Sep

0.43%

1.15%

5.13%

1.56%

2.09%

5.53%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes67.6%165 in total

Reposts11.1%27 in total

Replies7.4%18 in total

Quotes3.7%9 in total

Bookmarks10.2%25 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Bow River https://t.co/aHZdrKM9Wu 1.7K views · 79 likes · 7 reposts · 6 replies 03 Sep 2026 @BobPickard In these days where there's a lot of effort towards fiat reality, we're going to regret defunding science and firing experts. 191 views · 2 likes · 1 reposts · 1 replies 02 Sep 2026 AI helps write nearly half of press releases "AI use in all forms of professional communication is increasing rapidly. We scanned 178,000 PR Newswire press releases and found AI-generated text in 48% of them by June 2026." https://t.co/4STzk8qLJ4 1.2K views · 10 likes · 4 reposts · 3 replies 02 Sep 2026 @BobPickard Bob, great post. 39 views · 1 likes · 0 reposts · 1 replies 02 Sep 2026 Gaming the public record for AI A new front has opened in reputation management: engineering the public record so that AI systems will pick it up and incorporate it into their answers. The Guardian has reported on a purported but fake US think tank that published 124 1.7K views · 12 likes · 1 reposts · 4 replies 02 Sep 2026 https://t.co/Ur8lwmJFQb 235 views · 1 likes · 0 reposts · 0 replies 02 Sep 2026 @BobPickard Incredible entrenched bureaucracy which politicians have allowed to become entrenched is in the way. @MarkJCarney needs a Minister of Defence Procurement who can over ride these entrenched for years bureaucrats and get things moving. His hand picked man just resigned 67 views · 0 likes · 0 reposts · 1 replies 02 Sep 2026 "Meta has recently publicized new privacy settings for its glasses and has launched a PR blitz to explain them." https://t.co/P1xqlmN0W2 916 views · 4 likes · 1 reposts · 0 replies 01 Sep 2026 Canada is in the global spotlight. Which country will the world see? Having lived and worked overseas for almost half my career, in the United States and then Asia, I watched Canada punch below its weight for years. We have so many valuable assets but have been strangely 8.2K views · 56 likes · 13 reposts · 2 replies 01 Sep 2026