Matthew Sweet

@DrMatthewSweet · London · joined 19 Apr 2011

Public Humanities Fellow, School of Advanced Study @UoLondon; FRHistS; @BBCFreethinking; Bookish; Barbara Cartland's biographer.

64 804Followers

6 090Following

62 823Posts total

87.3KViews on collected posts

Ultimi post

Matthew Sweet@DrMatthewSweet7 Sep

What happens if you put "Hurrah for the Blackshirts" into ChatGPT? 5.6K views · 17 likes · 3 reposts · 5 replies Open on X →

Matthew Sweet@DrMatthewSweet7 Sep

Neo-Nazis latest 6.7K views · 58 likes · 9 reposts · 1 replies Open on X →

Matthew Sweet@DrMatthewSweet6 Sep

@DrMatthewSweet @beverleyturner @GBNEWS I think Ofcom forfeited the right to be described as the 'regulator' a long time ago, Matthew. Yet, despite all the evidence of its inadequacy, Lisa Nandy and the Government do nothing. 493 views · 14 likes · 0 reposts · 0 replies Open on X →

Matthew Sweet@DrMatthewSweet6 Sep

This is a lead reporter discussing a major news event through the lens of deranged conspiratorial fantasies. No other media organisation - not even the Sunday Sport, I think - would think this was okay. 2.2K views · 79 likes · 9 reposts · 2 replies Open on X →

Matthew Sweet@DrMatthewSweet6 Sep

Not some drunk. Not David Icke. But senior GBews presenter @beverleyturner suggesting a UN plan for "total population control" deploys men in black balaclavas "agitating us towards civil war." @GBNews is a safe space for conspiracy nuts. It shames us, the regulator, the nation. h

34.4K views · 748 likes · 180 reposts · 30 replies Open on X →

Matthew Sweet@DrMatthewSweet6 Sep

When @christopherhope appears on Broadcasting House as a representative of @GBNEWS partly because of his excellent access to Nigel Farage, shouldn’t the listener be reminded that Nigel Farage is GB News shareholder and lead presenter on the channel? 9.3K views · 395 likes · 123 reposts · 14 replies Open on X →

Matthew Sweet@DrMatthewSweet19 Apr

Barbara is coming … and here’s the cover. Out September from @HodderBooks but available for preorder now. Best consumed with a massive box of chocolates. https://t.co/Iiv5RIRmOs https://t.co/Ow1yCJ4a5m

28.7K views · 197 likes · 28 reposts · 29 replies Open on X →

Rispetto ad account della stessa dimensione

6 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. arriva ben oltre il proprio pubblico, e quel pubblico reagisce.

Visualizzazioni mediane6 134questo account950mediana per 10K–100K

Copertura, %9.46%questo account3.31%mediana per 10K–100K

Interazione, %2.83%questo account1.88%mediana per 10K–100K

Metrica	Questo account	Mediana per 10K–100K	Rapporto
Visualizzazioni mediane per post	6 134	950	6.46×
Copertura (visualizzazioni ÷ follower)	9.46%	3.31%	2.86×
Tasso di interazione	2.83%	1.88%	1.51×

Altri account di questa fascia → Confronta con un altro account → Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

28.7K19 Apr

9.3K6 Sep

34.4K

2.2K

493

6.7K7 Sep

5.6K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.90%19 Apr

5.75%6 Sep

2.82%

4.17%

2.84%

1.02%7 Sep

0.45%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.88%.

What the audience does

Likes75.3%1 508 in total

Reposts17.6%352 in total

Replies4.0%81 in total

Quotes1.0%20 in total

Bookmarks2.1%42 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Ultimi post

Rispetto ad account della stessa dimensione

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Account simili