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Matt Navarra

@MattNavarra · Penarth, Wales · joined 09 Sep 2008

Social media consultant and industry analyst | Drop me a DM for: Media enquiries | Speaker requests | Collaborations.

180 226Followers
5 756Following
150 618Posts total
227.9KViews on collected posts

Ultimi post

I think "Emma" at @premierleague forget to fix something before hitting send https://t.co/oczacIYul7
12.8K views · 46 likes · 0 reposts · 5 replies Open on X →
@MattNavarra Backup brain engaged. Slow, but it always BOOTS. 369 views · 5 likes · 0 reposts · 0 replies Open on X →
shit just got real at work, hey @ChatGPT ? 1.9K views · 6 likes · 0 reposts · 1 replies Open on X →
when chatgpt is down and you have to use your own intelligence at work today https://t.co/6nNXLpGMB3
GIF
51.3K views · 1.6K likes · 211 reposts · 14 replies Open on X →
What counts as a video view in 2026? 📊 Facebook Reels: organic views count after just 1+ millisecond. Instagram Reels: organic views count as soon as a video starts or replays. And it gets more complicated on YouTube: 👇 https://t.co/EVjEpd7LJj
3.5K views · 13 likes · 4 reposts · 4 replies Open on X →
How @X scores your posts to decide its ranking + reach → A copied post link: 20pts in its new ranking system → Replies, QRT, DM shares score around 5pts → A follow: 4pts, a repost: 1pt, and Likes: just 0.5pt Negative engagement signals are scored much harsher... https://t.co/
3.8K views · 6 likes · 2 reposts · 2 replies Open on X →
@MattNavarra I object to this Instagram injustice towards the oppressed people of Palestine https://t.co/BeJEE9mdtR
52 views · 4 likes · 0 reposts · 0 replies Open on X →
https://t.co/auoUlPhMM6 3.5K views · 4 likes · 0 reposts · 0 replies Open on X →
UPDATE I want to provide some additional info regarding my decision to transition away from X over the coming weeks and months. Twitter has been part of my daily online activity for the past 15 years. I have spent more time posting and engaging on Twitter than on any other 16.1K views · 21 likes · 1 reposts · 6 replies Open on X →
151,000 tweets 15 years It’s a bitter sweet goodbye https://t.co/YgL4k4R2a6
0:29
134.6K views · 405 likes · 220 reposts · 147 replies Open on X →

Rispetto ad account della stessa dimensione

6 post degli ultimi 90 giorni, accanto alla fascia di 100K–1M follower. copertura nella norma per la sua dimensione, reazione più debole della media.

Visualizzazioni mediane3 628questo account6 028mediana per 100K–1M
Copertura, %2.01%questo account1.90%mediana per 100K–1M
Interazione, %0.50%questo account1.16%mediana per 100K–1M
MetricaQuesto accountMediana per 100K–1MRapporto
Visualizzazioni mediane per post3 6286 0280.60×
Copertura (visualizzazioni ÷ follower)2.01%1.90%1.06×
Tasso di interazione0.50%1.16%0.43×

Altri account di questa fascia →   Confronta con un altro account →   Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

134.6K6 Oct
16.1K9 Oct
3.5K
5213 Dec
3.8K18 Aug
3.5K19 Aug
51.3K3 Sep
1.9K
369
12.8K11 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.57%6 Oct
0.17%9 Oct
0.11%
7.69%13 Dec
0.27%18 Aug
0.60%19 Aug
3.61%3 Sep
0.37%
1.36%
0.40%11 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.16%.

What the audience does

Likes75.7%2 139 in total
Reposts15.5%438 in total
Replies6.3%179 in total
Bookmarks2.4%69 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Account simili