Matt Navarra

@MattNavarra · Penarth, Wales · joined 09 Sep 2008

Social media consultant and industry analyst | Drop me a DM for: Media enquiries | Speaker requests | Collaborations.

180 226Followers

5 756Following

150 618Posts total

227.9KViews on collected posts

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Matt Navarra@MattNavarra11 Sep

I think "Emma" at @premierleague forget to fix something before hitting send https://t.co/oczacIYul7

12.8K views · 46 likes · 0 reposts · 5 replies Open on X →

Matt Navarra@MattNavarra3 Sep

@MattNavarra Backup brain engaged. Slow, but it always BOOTS. 369 views · 5 likes · 0 reposts · 0 replies Open on X →

Matt Navarra@MattNavarra3 Sep

shit just got real at work, hey @ChatGPT ? 1.9K views · 6 likes · 0 reposts · 1 replies Open on X →

Matt Navarra@MattNavarra3 Sep

when chatgpt is down and you have to use your own intelligence at work today https://t.co/6nNXLpGMB3

GIF

51.3K views · 1.6K likes · 211 reposts · 14 replies Open on X →

Matt Navarra@MattNavarra19 Aug

What counts as a video view in 2026? 📊 Facebook Reels: organic views count after just 1+ millisecond. Instagram Reels: organic views count as soon as a video starts or replays. And it gets more complicated on YouTube: 👇 https://t.co/EVjEpd7LJj

3.5K views · 13 likes · 4 reposts · 4 replies Open on X →

Matt Navarra@MattNavarra18 Aug

How @X scores your posts to decide its ranking + reach → A copied post link: 20pts in its new ranking system → Replies, QRT, DM shares score around 5pts → A follow: 4pts, a repost: 1pt, and Likes: just 0.5pt Negative engagement signals are scored much harsher... https://t.co/

3.8K views · 6 likes · 2 reposts · 2 replies Open on X →

Matt Navarra@MattNavarra13 Dec 2023

@MattNavarra I object to this Instagram injustice towards the oppressed people of Palestine https://t.co/BeJEE9mdtR

52 views · 4 likes · 0 reposts · 0 replies Open on X →

Matt Navarra@MattNavarra9 Oct 2023

https://t.co/auoUlPhMM6 3.5K views · 4 likes · 0 reposts · 0 replies Open on X →

Matt Navarra@MattNavarra9 Oct 2023

UPDATE I want to provide some additional info regarding my decision to transition away from X over the coming weeks and months. Twitter has been part of my daily online activity for the past 15 years. I have spent more time posting and engaging on Twitter than on any other 16.1K views · 21 likes · 1 reposts · 6 replies Open on X →

Matt Navarra@MattNavarra6 Oct 2023

151,000 tweets 15 years It’s a bitter sweet goodbye https://t.co/YgL4k4R2a6

0:29

134.6K views · 405 likes · 220 reposts · 147 replies Open on X →

เทียบกับบัญชีขนาดเดียวกัน

6 โพสต์จาก 90 วันที่ผ่านมา เทียบกับช่วง 100K–1M ผู้ติดตาม การเข้าถึงปกติสำหรับขนาดนี้ แต่การตอบสนองอ่อนกว่าส่วนใหญ่.

ยอดดูมัธยฐาน3 628บัญชีนี้6 028ค่ามัธยฐานของ 100K–1M

การเข้าถึง, %2.01%บัญชีนี้1.90%ค่ามัธยฐานของ 100K–1M

การมีส่วนร่วม, %0.50%บัญชีนี้1.16%ค่ามัธยฐานของ 100K–1M

ตัวชี้วัด	บัญชีนี้	ค่ามัธยฐานของ 100K–1M	อัตราส่วน
ยอดดูมัธยฐานต่อโพสต์	3 628	6 028	0.60×
การเข้าถึง (ยอดดู ÷ ผู้ติดตาม)	2.01%	1.90%	1.06×
อัตราการมีส่วนร่วม	0.50%	1.16%	0.43×

บัญชีอื่นในช่วงนี้ → เปรียบเทียบกับบัญชีอื่น → ค่าอ้างอิงเหล่านี้คำนวณอย่างไร →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

134.6K6 Oct

16.1K9 Oct

3.5K

5213 Dec

3.8K18 Aug

3.5K19 Aug

51.3K3 Sep

1.9K

369

12.8K11 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.57%6 Oct

0.17%9 Oct

0.11%

7.69%13 Dec

0.27%18 Aug

0.60%19 Aug

3.61%3 Sep

0.37%

1.36%

0.40%11 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.16%.

What the audience does

Likes75.7%2 139 in total

Reposts15.5%438 in total

Replies6.3%179 in total

Bookmarks2.4%69 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

โพสต์ล่าสุด

เทียบกับบัญชีขนาดเดียวกัน

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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