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Nick DePaula ✓

@NickDePaula · Portland via Sacramento · joined 26 Dec 2008

I cover the footwear industry and NBA, WNBA & NIL marketing. SLAM / ESPN / Boardroom / Nice Kicks / Sole Collector Mag over the years. DePaulaNick@gmail.com

77 793Followers
869Following
15 417Posts total
738.2KViews on collected posts

Ultimi post

James Harden teases his 11th Adidas signature sneaker — the Harden Vol 11. “Right when you see it, it’s like, ‘Oh wow, what’s that?’ And then you know: ‘That’s the Harden. That’s a Volume,’” Harden told me about his approach to design. “We got our own style & our own swag.” http 15.4K views · 272 likes · 28 reposts · 7 replies Open on X →
Caitlin Clark is debuting *another* new Nike Caitlin 1 today in New York. https://t.co/14XQ3MMZsC 32.7K views · 336 likes · 24 reposts · 5 replies Open on X →
Caitlin Clark graces the newest cover of SLAM KICKS with the Nike Caitlin 1. “The shoe has a lot of fire and spunk … they’re bright, they’re powerful,” said @CaitlinClark22. “That’s what I wanted to feel when I play in the shoe.” Great Q&A cover story by @JaredEbanks: https://t 34.9K views · 350 likes · 37 reposts · 2 replies Open on X →
Only right. Jason Williams laced up the SLAM x Nike Hyperflights for the Summer Classic Dunk Contest 🔥🔥🔥 https://t.co/cb8f4Ivjy5 49.1K views · 874 likes · 73 reposts · 5 replies Open on X →
@NickDePaula @CaitlinClark22 Not a basketball guy, but why did the footwear shift from a high top design to a general sneaker design? 18.9K views · 46 likes · 0 reposts · 13 replies Open on X →
@NickDePaula @CaitlinClark22 That swoosh is the only thing wrong with the shoe... rest is good https://t.co/OZukuXVpT1 14.6K views · 94 likes · 1 reposts · 29 replies Open on X →
@NickDePaula @CaitlinClark22 Adidas would like to have a word.. https://t.co/7lNnogOLrj 9.1K views · 43 likes · 2 reposts · 10 replies Open on X →
@NickDePaula As soon as curry left underarmor he starts getting a whistle…. Nike I know what you are… 1.1K views · 60 likes · 0 reposts · 1 replies Open on X →
@NickDePaula https://t.co/Z92GAvYqej 11.8K views · 47 likes · 2 reposts · 1 replies Open on X →
@NickDePaula under armour is the biggest joke of a company, and has failed him over and OVER FUCK EM 2.5K views · 77 likes · 0 reposts · 0 replies Open on X →
BREAKING: Stephen Curry is a sneaker free agent‼️ 👀👀👀👀 548.1K views · 3.5K likes · 248 reposts · 149 replies Open on X →

Rispetto ad account della stessa dimensione

4 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. arriva a più persone rispetto ad account della stessa dimensione.

Visualizzazioni mediane33 822questo account924mediana per 10K–100K
Copertura, %43.48%questo account3.62%mediana per 10K–100K
Interazione, %1.56%questo account1.52%mediana per 10K–100K
MetricaQuesto accountMediana per 10K–100KRapporto
Visualizzazioni mediane per post33 82292436.6×
Copertura (visualizzazioni ÷ follower)43.48%3.62%12.0×
Tasso di interazione1.56%1.52%1.02×

Altri account di questa fascia →   Confronta con un altro account →   Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

548.1K13 Nov
2.5K
11.8K
1.1K
9.1K17 Jun
14.6K
18.9K
49.1K17 Aug
34.9K21 Aug
32.7K22 Aug
15.4K27 Aug

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.75%13 Nov
3.18%
0.43%
5.45%
0.60%17 Jun
0.85%
0.32%
1.96%17 Aug
1.12%21 Aug
1.15%22 Aug
2.03%27 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes83.1%5 707 in total
Reposts6.0%415 in total
Replies3.2%222 in total
Quotes3.8%264 in total
Bookmarks3.8%259 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Account simili