Nick DePaula ✓

@NickDePaula

I cover the footwear industry and NBA, WNBA & NIL marketing. SLAM / ESPN / Boardroom / Nice Kicks / Sole Collector Mag over the years. DePaulaNick@gmail.com

77 793Followers

869Following

15 417Posts total

1.4MViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views16 714this account3 137median for 10K–100K

Reach, %21.48%this account10.26%median for 10K–100K

Engagement, %0.46%this account1.47%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	16 714	3 137	5.33×
Reach (views ÷ followers)	21.48%	10.26%	2.09×
Engagement rate	0.46%	1.47%	0.31×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.4M17 Jun

9.1K

14.6K

18.8K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.29%17 Jun

0.60%

0.85%

0.32%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes75.4%3 387 in total

Reposts9.6%431 in total

Replies4.9%220 in total

Quotes4.5%203 in total

Bookmarks5.6%253 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@NickDePaula @CaitlinClark22 Not a basketball guy, but why did the footwear shift from a high top design to a general sneaker design? 18.8K views · 46 likes · 0 reposts · 13 replies 17 Jun 2026 @NickDePaula @CaitlinClark22 That swoosh is the only thing wrong with the shoe... rest is good https://t.co/OZukuXVpT1 14.6K views · 94 likes · 1 reposts · 29 replies 17 Jun 2026 @NickDePaula @CaitlinClark22 Adidas would like to have a word.. https://t.co/7lNnogOLrj 9.1K views · 43 likes · 2 reposts · 10 replies 17 Jun 2026 OFFICIAL LOOK: THE CAITLIN 1 @CaitlinClark22’s 1st Nike signature shoe will launch 10.1 for $140 — and features a repeat print of CC and 22 design details on each side of the wavy sneaker silhouette. Shoe features Cushlon and forefoot Zoom Turbo with new Opticast molded upper. 1.4M views · 3.2K likes · 428 reposts · 168 replies 17 Jun 2026