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The Trade Desk

@TheTradeDesk · US, Europe, Asia · joined 28 Apr 2010

We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. Read our story: https://t.co/A8NUQAUB42

20 723Followers
928Following
5 583Posts total
5.2KViews on collected posts

Ultimi post

Brinker International CMO George Felix joins The Big Impression to discuss the consumer insight behind @Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant: https://t.co/E1IjwqxHun https://t.co/st1Tvr4406
553 views · 3 likes · 0 reposts · 0 replies Open on X →
During the holiday season, Disney+ France and Happydemics launched an omnichannel campaign across CTV, audio, BVOD, and OLV on our platform, driving a 48-point increase in brand image and revealing how channel combinations shape brand outcomes. https://t.co/QhulIjady3 670 views · 7 likes · 1 reposts · 1 replies Open on X →
When you’re working with the biggest brands in the world, trust is nonnegotiable. Hear from our CEO Jeff Green on creating a business model that’s compelling enough to bring in the world’s leading brands — and building trust so they never want to leave: https://t.co/8wv9kBqNtU
1:04
768 views · 8 likes · 1 reposts · 0 replies Open on X →
@TheTradeDesk 📉📉📉 nothing can save this company 43 views · 0 likes · 0 reposts · 1 replies Open on X →
Better ad experiences aren't just good for consumers. They're good for campaign performance. The Trade Desk Edge Academy's Strengthening Your Programmatic Supply Chain course explores how understanding the supply chain can help you spot underperforming publishers and drive https
0:57
1.1K views · 5 likes · 0 reposts · 1 replies Open on X →
@TheTradeDesk Keep doing the PR that useless 129 views · 2 likes · 1 reposts · 1 replies Open on X →
We built our platform to give marketers a better way to plan, buy, and measure their advertising. With the newest release of Kokai, we’re making it even easier to use, with smarter AI tools and more ways to prove the value of every ad dollar at every stage. Meet Zuma, the next
2K views · 19 likes · 5 reposts · 1 replies Open on X →

Rispetto ad account della stessa dimensione

7 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. esattamente sulla mediana della sua fascia di follower.

Visualizzazioni mediane670questo account991mediana per 10K–100K
Copertura, %3.23%questo account3.66%mediana per 10K–100K
Interazione, %1.26%questo account1.61%mediana per 10K–100K
MetricaQuesto accountMediana per 10K–100KRapporto
Visualizzazioni mediane per post6709910.68×
Copertura (visualizzazioni ÷ follower)3.23%3.66%0.88×
Tasso di interazione1.26%1.61%0.78×

Altri account di questa fascia →   Confronta con un altro account →   Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2K27 Aug
129
1.1K4 Sep
435 Sep
7688 Sep
67010 Sep
55311 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.26%27 Aug
3.10%
0.57%4 Sep
2.33%5 Sep
1.17%8 Sep
1.34%10 Sep
0.54%11 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.61%.

What the audience does

Likes73.3%44 in total
Reposts13.3%8 in total
Replies8.3%5 in total
Bookmarks5.0%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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