The Trade Desk ✓

@TheTradeDesk · US, Europe, Asia · joined 28 Apr 2010

We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. Read our story: https://t.co/A8NUQAUB42

20 723Followers

928Following

5 583Posts total

5.2KViews on collected posts

Latest posts

The Trade Desk ✓@TheTradeDesk11 Sep

Brinker International CMO George Felix joins The Big Impression to discuss the consumer insight behind @Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant: https://t.co/E1IjwqxHun https://t.co/st1Tvr4406

553 views · 3 likes · 0 reposts · 0 replies Open on X →

The Trade Desk ✓@TheTradeDesk10 Sep

During the holiday season, Disney+ France and Happydemics launched an omnichannel campaign across CTV, audio, BVOD, and OLV on our platform, driving a 48-point increase in brand image and revealing how channel combinations shape brand outcomes. https://t.co/QhulIjady3 670 views · 7 likes · 1 reposts · 1 replies Open on X →

The Trade Desk ✓@TheTradeDesk8 Sep

When you’re working with the biggest brands in the world, trust is nonnegotiable. Hear from our CEO Jeff Green on creating a business model that’s compelling enough to bring in the world’s leading brands — and building trust so they never want to leave: https://t.co/8wv9kBqNtU

1:04

768 views · 8 likes · 1 reposts · 0 replies Open on X →

The Trade Desk ✓@TheTradeDesk5 Sep

@TheTradeDesk 📉📉📉 nothing can save this company 43 views · 0 likes · 0 reposts · 1 replies Open on X →

The Trade Desk ✓@TheTradeDesk4 Sep

Better ad experiences aren't just good for consumers. They're good for campaign performance. The Trade Desk Edge Academy's Strengthening Your Programmatic Supply Chain course explores how understanding the supply chain can help you spot underperforming publishers and drive https

0:57

1.1K views · 5 likes · 0 reposts · 1 replies Open on X →

The Trade Desk ✓@TheTradeDesk27 Aug

@TheTradeDesk Keep doing the PR that useless 129 views · 2 likes · 1 reposts · 1 replies Open on X →

The Trade Desk ✓@TheTradeDesk27 Aug

We built our platform to give marketers a better way to plan, buy, and measure their advertising. With the newest release of Kokai, we’re making it even easier to use, with smarter AI tools and more ways to prove the value of every ad dollar at every stage. Meet Zuma, the next

2K views · 19 likes · 5 reposts · 1 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. right around the median for its follower range.

Median views670this account990median for 10K–100K

Reach, %3.23%this account3.66%median for 10K–100K

Engagement, %1.26%this account1.61%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	670	990	0.68×
Reach (views ÷ followers)	3.23%	3.66%	0.88×
Engagement rate	1.26%	1.61%	0.78×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2K27 Aug

129

1.1K4 Sep

435 Sep

7688 Sep

67010 Sep

55311 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.26%27 Aug

3.10%

0.57%4 Sep

2.33%5 Sep

1.17%8 Sep

1.34%10 Sep

0.54%11 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.61%.

What the audience does

Likes73.3%44 in total

Reposts13.3%8 in total

Replies8.3%5 in total

Bookmarks5.0%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.