Molly McCollum

@WXMolly · Atlanta, GA · joined 04 Oct 2012

Meteorologist at @weatherchannel ⚡️New mom 💙 University of Georgia alum 🐶

14 245Followers

1 050Following

10 931Posts total

121.9KViews on collected posts

Ultimi post

Molly McCollum@WXMolly10 May

@WXMolly @weatherchannel @StephanieAbrams Happy Mother's Day Molly 28 views · 2 likes · 0 reposts · 0 replies Open on X →

Molly McCollum@WXMolly25 Jan

The @UArkansas students certainly know how to make the most of a snow day! We saw a kayak, snowboard, laundry basket, cardboard boxes, etc. go down this epic hill. https://t.co/AkSKxquCkd

0:14

34.3K views · 396 likes · 20 reposts · 5 replies Open on X →

Molly McCollum@WXMolly25 Jan

We found an open coffee shop- Puritan Coffee! Looks like someone used skis to get here…anything for coffee! https://t.co/AkUMa4uLF9

4.8K views · 95 likes · 4 reposts · 5 replies Open on X →

Molly McCollum@WXMolly25 Jan

A picturesque morning on @UArkansas campus! ❄️ https://t.co/91zF4Xh10s

0:15

11.7K views · 275 likes · 26 reposts · 4 replies Open on X →

Molly McCollum@WXMolly25 Jan

Fayetteville, AR ❄️❄️❄️ @weatherchannel @StephanieAbrams https://t.co/vnbmz20IAI

0:42

41.8K views · 518 likes · 30 reposts · 9 replies Open on X →

Molly McCollum@WXMolly25 Jan

Before and after in Fayetteville, AR! ❄️🥶 Dry air with round #1 and a couple of hours of sleet with round #2 really cut down on snow totals but still a winter wonderland! https://t.co/iFGB7w1MNh

29.3K views · 161 likes · 14 reposts · 2 replies Open on X →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

29.3K25 Jan

41.8K

11.7K

4.8K

34.3K

2810 May

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.60%25 Jan

1.34%

2.61%

2.19%

1.24%

7.14%10 May

Reactions — likes, reposts, replies and quotes — divided by views.

What the audience does

Likes89.7%1 447 in total

Reposts5.8%94 in total

Replies1.5%25 in total

Quotes0.4%7 in total

Bookmarks2.5%40 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Ultimi post

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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