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Helena Horton

@horton_official · joined 18 Jan 2012

Reporter @guardian / Stories to helena.horton@guardian.co.uk

28 471Followers
973Following
38 674Posts total
331.5KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views12 213this account3 598median for 10K–100K
Reach, %42.90%this account11.59%median for 10K–100K
Engagement, %0.58%this account1.38%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post12 2133 5983.39×
Reach (views ÷ followers)42.90%11.59%3.70×
Engagement rate0.58%1.38%0.42×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.7K2 Sep
46K
14.5K3 Sep
885
255.5K
700
12.2K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.59%2 Sep
0.20%
0.21%3 Sep
0.45%
1.73%
0.86%
4.88%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.38%.

What the audience does

Likes91.3%4 716 in total
Reposts5.9%306 in total
Replies1.4%70 in total
Quotes1.2%60 in total
Bookmarks0.3%13 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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