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John Long

@janthonylong · New York · joined 22 Jul 2010

Author, ZOMBIE BRANDS (#1 New Release, Advertising) | ECD, Digitas | Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby+Effie Judge. Let's go Knicks.

12 625Followers
1 307Following
40 673Posts total
1.7KViews on collected posts

Ultimi post

I will live my entire life continually spelling "separate" wrong and I'm okay with that. 358 views · 4 likes · 0 reposts · 2 replies Open on X →
Just a normal day, the world's richest man peddling anti-Semitic race science. Ho-hum. 424 views · 4 likes · 0 reposts · 0 replies Open on X →
Search is dead. 444 views · 1 likes · 0 reposts · 0 replies Open on X →
Seeing a lot of lazy portfolios. https://t.co/SCGpHPk7O1 436 views · 1 likes · 1 reposts · 0 replies Open on X →
I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is. https://t.co/c5FQmGesr2 0 views · 3.8K likes · 638 reposts · 154 replies Open on X →
How it started / how it's going. https://t.co/J8Z0tmlfI4
0 views · 1.4K likes · 181 reposts · 75 replies Open on X →

Rispetto ad account della stessa dimensione

4 post degli ultimi 90 giorni, accanto alla fascia di 10K–100K follower. copertura nella norma per la sua dimensione, reazione più debole della media.

Visualizzazioni mediane430questo account924mediana per 10K–100K
Copertura, %3.41%questo account3.62%mediana per 10K–100K
Interazione, %0.70%questo account1.52%mediana per 10K–100K
MetricaQuesto accountMediana per 10K–100KRapporto
Visualizzazioni mediane per post4309240.47×
Copertura (visualizzazioni ÷ follower)3.41%3.62%0.94×
Tasso di interazione0.70%1.52%0.46×

Altri account di questa fascia →   Confronta con un altro account →   Come sono costruiti questi parametri →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4363 Sep
4444 Sep
424
358

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.46%3 Sep
0.23%4 Sep
0.94%
1.68%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes71.4%10 in total
Reposts7.1%1 in total
Replies14.3%2 in total
Bookmarks7.1%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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