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Bloomberg Pursuits @luxury · 31 Oct 2024

Swiss watchmakers are moving outside their comfort zone, embracing a YouTuber famous for dumping on luxury brands in their quest to reach Gen Z https://t.co/5NmtvemHEm
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Is that a lot?

0.71×vs 10K–100K median3 808 views is typical
4.76%Reachviews ÷ followers
0.77%Engagement rateof viewers reacted

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