Zeyi Yang 杨泽毅 @ZeyiYang · 01 Oct 2025
In college, I'd always walk past an unremarkable store in Beijing that sold trendy but tacky toys. That store has turned into Pop Mart, $45-billion Chinese toy empire behind Labubu, the biggest fad of 2025. This is my big story to explain how they got here https://t.co/nP1vbzdj1g
20 409Views
51Likes
11Reposts
2Replies
0Quotes
21Bookmarks
Is that a lot?
23.9×vs this author's median854 views is typical
70Percentile for this authorof 10 recent posts
16.1×vs 10K–100K median1 266 views is typical
125.90%Reachviews ÷ followers
0.31%Engagement rateof viewers reacted