Arati Sharma @aratisharma · 21 May 2026
Maybe everything shouldn’t be short form video. Maybe we don’t need microdramas made for tiktok. MAYBE WE NEED LONG FORM CONTENT AND EVERYONE TO PICK UP A BOOK ONCE IN A WHILE.
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Is that a lot?
0.15×vs 10K–100K median2 043 views is typical
3.04%Reachviews ÷ followers
4.52%Engagement rateof viewers reacted