Matt Esche @matthewesche · 02 Jun 2026
@IFP Greatest thanks goes out to the minds who spent many hours on the content of the Atlas: Hammering out the pages with @clairetmcmahon and @schethik, honing the core dimensions with @siddhharia, working through the economic models with @mattsclancy @heidilwilliams_ and Chris
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Is that a lot?
0.64×vs under 10K median3 020 views is typical
3.5× audienceReachviews ÷ followers
2.60%Engagement rateof viewers reacted