Andrew Ross Sorkin @andrewrsorkin · 24 Jun 2026
I'm flying back from Cannes. Something I've been thinking about: I was taken aback by how some of what I though were most successful influencers say they need to spend so much money to keep up that they're not making the kind of headline popping numbers we often read about.
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Is that a lot?
1.00×vs this author's median357 451 views is typical
40Percentile for this authorof 5 recent posts
5.38×vs 1M–10M median66 438 views is typical
30.77%Reachviews ÷ followers
0.30%Engagement rateof viewers reacted