Neal Mohan @nealmohan · 28 Aug 2026
Over the past month, we focused on giving creators more tools to build their businesses while improving the experience for viewers. Here’s a look at what shipped across @YouTube: 🛍️ @Amazon joined the YouTube Shopping affiliate program, letting eligible U.S. @YouTubeCreators tag
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Is that a lot?
1.20×vs this author's median82 443 views is typical
57Percentile for this authorof 7 recent posts
4.47×vs 100K–1M median22 159 views is typical
10.96%Reachviews ÷ followers
0.26%Engagement rateof viewers reacted