Lei Jun ✓

@leijun · joined 25 Apr 2012

Founder and CEO of @Xiaomi Passion is the reason and the answer

499 010Followers

91Following

3 544Posts total

2.9MViews on collected posts

Against accounts of the same size

10 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views97 105this account4 283median for 100K–1M

Reach, %19.46%this account1.68%median for 100K–1M

Engagement, %0.35%this account1.40%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	97 105	4 283	22.7×
Reach (views ÷ followers)	19.46%	1.68%	11.6×
Engagement rate	0.35%	1.40%	0.25×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

313.4K28 Aug

1.4M31 Aug

1.8K

817

4941 Sep

436.8K

54.3K

90K2 Sep

492.7K3 Sep

104.3K4 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.29%28 Aug

0.07%31 Aug

0.56%

0.24%

1.01%1 Sep

0.07%

1.05%

1.56%2 Sep

0.15%3 Sep

0.41%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes82.2%4 604 in total

Reposts7.4%415 in total

Replies4.7%261 in total

Quotes0.8%44 in total

Bookmarks4.9%277 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

4 Sep

Daily snapshots since 04 Sep 2026; the dashed line is the starting count.

Latest posts

Xiaomi's first IFA. What a start. We've brought our "Human × Car × Home" smart ecosystem to Berlin, showing how we're bringing AI beyond the screen and into everyday life. A meaningful moment for us. Hope everyone there enjoys exploring it. https://t.co/yxrcAIBkvs 104.3K views · 372 likes · 40 reposts · 14 replies 04 Sep 2026 · Open on X →

Xiaomi Auto enters Europe in 2027. MoUs signed with the first batch of eight leading German automotive dealer groups at IFA Berlin 2026. See you on the road. https://t.co/B4MMqQbULa 492.7K views · 647 likes · 57 reposts · 37 replies 03 Sep 2026 · Open on X →

Our latest Xiaomi XRING chips are being showcased at IFA for the first time. From smartphones to autonomous driving, they will help power AI across Xiaomi's "Human × Car × Home" smart ecosystem. Xiaomi 18 Fold will be the first flagship powered by Xiaomi XRING O3. https://t.co/5D 90K views · 1.2K likes · 119 reposts · 45 replies 02 Sep 2026 · Open on X →

Mijia is entering Europe at scale. I'm excited to see our smart home products reach more families and become part of everyday life in more markets. This is another important step forward for Xiaomi's "Human × Car × Home" smart ecosystem. 54.3K views · 492 likes · 48 reposts · 27 replies 01 Sep 2026 · Open on X →

Mijia is entering Europe at scale.🔥 With "The Art of Smart Living" at the heart of the brand, Mijia is bringing its smart home experience to more consumers across Europe. Human-centric Intelligence that adapts to you. Proven Quality that stands up to everyday life. Essential ht 436.8K views · 277 likes · 35 reposts · 10 replies 01 Sep 2026 · Open on X →

@leijun https://t.co/O4ad6fCMAA 494 views · 5 likes · 0 reposts · 0 replies 01 Sep 2026 · Open on X →

@leijun Xiaomi should enter the Brazilian market. Currently, Samsung dominates the smart home ecosystem market, and I believe Xiaomi has better products. Not to mention that Brazilians have a great affinity for Chinese products 817 views · 2 likes · 0 reposts · 0 replies 31 Aug 2026 · Open on X →

@leijun Can one assume this indicates the EU market entry of Xiaomi is close? 1.8K views · 7 likes · 0 reposts · 3 replies 31 Aug 2026 · Open on X →

Xiaomi is at IFA for the first time, September 4 to 8. Our largest overseas showcase of the "Human × Car × Home" smart ecosystem, over 3,300 square meters and nearly 400 products. All three cars will be there: Xiaomi SU7 Max, Xiaomi SU7 Ultra, and Xiaomi Vision GT. So will https 1.4M views · 790 likes · 72 reposts · 39 replies 31 Aug 2026 · Open on X →

Buying big potted plants is easy. Getting them home is the hard part. https://t.co/bbJDLoTvpY 313.4K views · 787 likes · 44 reposts · 86 replies 28 Aug 2026 · Open on X →