Ogilvy @Ogilvy · 01 Sep 2026
How do you communicate a product benefit without sounding like a nutritional label? You turn it into a rewarding experience. 🎮🍅 To highlight Heinz Zero’s 0% added sugar, @wearedavidsp created “Crush the Sugar”, a fully playable game integrated across social platforms and giant https://t.co/XTqmSmvH7s
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