Holly Blake ✓

@hollycurates · joined 13 Apr 2026

creative director & curator; sharing the things worth seeing and experiencing

12 390Followers

69Following

492Posts total

525.9KViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views2 728this account1 089median for 10K–100K

Reach, %22.02%this account3.50%median for 10K–100K

Engagement, %3.15%this account2.00%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 728	1 089	2.51×
Reach (views ÷ followers)	22.02%	3.50%	6.29×
Engagement rate	3.15%	2.00%	1.57×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.6K2 Feb

197.8K30 Jul

2.7K8 Aug

277.1K16 Aug

671

1.2K

600

29.3K26 Aug

3K1 Sep

1K2 Sep

9.6K3 Sep

1.3K

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.69%2 Feb

5.87%30 Jul

0.40%8 Aug

3.33%16 Aug

0.75%

0.51%

0.83%

5.91%26 Aug

2.36%1 Sep

3.15%2 Sep

12.68%3 Sep

3.87%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes64.6%21 110 in total

Reposts8.3%2 704 in total

Replies0.2%64 in total

Quotes0.3%93 in total

Bookmarks26.7%8 728 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

3 Sep

Daily snapshots since 03 Sep 2026; the dashed line is the starting count.

Latest posts

what do you call that heartbreaking phenomenon where you pull an all-nighter in a flow state, spend the next day in a complete fog, and then finally look soberly at what you made and it’s so subpar it gives you the ick? 😵‍💫 1.3K views · 44 likes · 0 reposts · 5 replies 03 Sep 2026 · Open on X →

Jacques Sicard for Weller Pottery https://t.co/hGjIgjVpeT 9.6K views · 1.1K likes · 127 reposts · 0 replies 03 Sep 2026 · Open on X →

works by Jiang Cheng. lovely instability of seeing and wondering if you are reading it right 1/ U-84 Siegfried, 2021 2/ U-133 Gabriel, 2023 3/ U-88 Michael, 2021 4/ U-04, 2018 https://t.co/HoZ9GaQe7W 1K views · 32 likes · 0 reposts · 0 replies 02 Sep 2026 · Open on X →

and another format i desperately want to see more of, especially from companies, is what Irma Boom did for SHV (a Dutch holding company). for the company’s 100th anniversary, the CEO commissioned her and art historian Johan Pijnappel to make something for it, and the brief was ht 3K views · 68 likes · 2 reposts · 1 replies 01 Sep 2026 · Open on X →

one format i desperately want to see more of, not only within the art world but far beyond it, is what S.M.S. (Shit Must Stop) did in 1968. the idea was to cut out the traditional gallery system and bring art directly from artists to people, hence the name. every two months, htt 29.3K views · 1.6K likes · 140 reposts · 10 replies 26 Aug 2026 · Open on X →

@hollycurates A cousin of the category, Herman Miller’s summer corporate picnic posters https://t.co/zV0fSs3zsc 600 views · 5 likes · 0 reposts · 0 replies 16 Aug 2026 · Open on X →

@hollycurates The color negatives for these magnificent photos exist somewhere out in the world, too. 🎞️ is the 🐐 1.2K views · 6 likes · 0 reposts · 0 replies 16 Aug 2026 · Open on X →

@hollycurates Bangers from the 50s (!!) 671 views · 5 likes · 0 reposts · 0 replies 16 Aug 2026 · Open on X →

hope you guys made it to the annual reports side of twitter this week, because this post sent me down the best rabbit hole possible!! https://t.co/YUxwCWKCJs 277.1K views · 8.6K likes · 564 reposts · 33 replies 16 Aug 2026 · Open on X →

The “first” venture firm ARD (Georges Doriot) annual reports are filled with so many bangers. He would have rocked the X timeline “An average idea in the hands of an able man is worth much more than an outstanding idea in the possession of a person with only average ability.” h 2.7K views · 8 likes · 1 reposts · 0 replies 08 Aug 2026 · Open on X →

another rec for graphic design people: the Malaysian ice cream wrapper archive! just spent 2 hours going through it and found so many little cuties https://t.co/Xwwm7GYRHM https://t.co/iLlZWqlR9K 197.8K views · 9.7K likes · 1.9K reposts · 15 replies 30 Jul 2026 · Open on X →

Herman Miller knew how to do corporate offsites. Can’t go wrong with a summer picnic. Make event posters great again. h/t Laurent Laporte / Where is the cool food issue https://t.co/G2Y7ToNWtp 1.6K views · 10 likes · 0 reposts · 0 replies 02 Feb 2025 · Open on X →