Shannon Watts ✓

@shannonrwatts

NYT bestselling author of FIRED UP; Founder Emerita, Moms Demand Action; Coach, speaker & community builder

545 366Followers

13 183Following

181 586Posts total

513.3KViews on collected posts

Against accounts of the same size

10 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views1 965this account4 270median for 100K–1M

Reach, %0.36%this account1.71%median for 100K–1M

Engagement, %4.75%this account1.42%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 965	4 270	0.46×
Reach (views ÷ followers)	0.36%	1.71%	0.21×
Engagement rate	4.75%	1.42%	3.34×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

38K3 Sep

1.4K

298

607

2.2K

1.5K

1.7K

457.1K4 Sep

4.7K

5.7K5 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

7.35%3 Sep

8.12%

7.38%

7.25%

0.00%

3.72%

3.61%

0.42%4 Sep

5.78%

1.27%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.42%.

What the audience does

Likes76.6%4 277 in total

Reposts13.2%736 in total

Replies4.5%251 in total

Quotes1.7%93 in total

Bookmarks4.1%230 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

4 Sep

Daily snapshots since 04 Sep 2026; the dashed line is the starting count.

Latest posts

Here’s the longer version in which Wajaht Ali calls out referring to monkey and Black people racist, but also says, “You caught yourself and said you didn’t mean with any racial animosity … And you also said you meant no racial connotations. I know what your intention was and htt 5.7K views · 59 likes · 7 reposts · 6 replies 05 Sep 2026 · Open on X →

@shannonrwatts Oh I just gotta say 'not in a racist way' after I say the slurs and dogwhistles ooooooh 4.7K views · 266 likes · 3 reposts · 2 replies 04 Sep 2026 · Open on X →

Hakeem Jeffries called an AIPAC monkey but “not in a racist way” while Wajahat Ali says nothing in response. https://t.co/5Htk743Vci 457.1K views · 1.5K likes · 228 reposts · 130 replies 04 Sep 2026 · Open on X →

@shannonrwatts I don't think the whole party is moving in this direction, but I do think that's what's happening online. It's incredibly depressing. I just saw a lost another very prominent white male follower in the last few weeks. Then there's been other mainstreaming. It's dis 1.7K views · 60 likes · 2 reposts · 0 replies 03 Sep 2026 · Open on X →

@shannonrwatts THANK YOU. It's an undercurrent that's going to seem subtle until it's very much not. Platner was an obvious red flag. But this week, AES decrying "cancel culture" sets off alarms for me, too. 1.5K views · 52 likes · 2 reposts · 2 replies 03 Sep 2026 · Open on X →

@shannonrwatts They act indistinguishable from MAGA They adopted their tactics and are even going after the same targets: Democrats, especially democratic women and minorities. 2.2K views · 0 likes · 0 reposts · 0 replies 03 Sep 2026 · Open on X →

@shannonrwatts That was such a special day at her home, with all of these amazing women in the room. Gloria Steinem’s legacy will live on through all of us. What a life well lived. ❤️ 607 views · 37 likes · 6 reposts · 1 replies 03 Sep 2026 · Open on X →

@shannonrwatts @TeriDiperna Gloria Steinem was generational and an extraordinary woman. Growing up my mom followed her career and that’s how I first came to know who Steinem was. A renewed interest came during the launch of the Women’s March and that’s how my oldest daughter knew 298 views · 22 likes · 0 reposts · 0 replies 03 Sep 2026 · Open on X →

@shannonrwatts I was born in 1955 and Gloria Steinem helped me rally/protest my high school (1970) to allow us to wear jeans/pants to school instead of skirts. She gave me courage to stand up for myself and others and that having equal rights was important for me in life. She 1.4K views · 92 likes · 12 reposts · 8 replies 03 Sep 2026 · Open on X →

I was born in 1971, the year before Gloria Steinem helped launch Ms. magazine. It’s hard to explain to younger women what Ms. meant to those of us who grew up with it. It showed us women who were questioning the rules, challenging power, and refusing to accept that the world htt 38K views · 2.2K likes · 476 reposts · 102 replies 03 Sep 2026 · Open on X →