Shannon Terry @ShannonTerry · 03 Sep 2026
USA Today is not alone. Across the media industry, including highly engaged sports media brands, search traffic is down roughly 40% year over year, and for some, much more. AI has accelerated the shift. Platforms can now repackage original reporting and analysis from media
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Is that a lot?
17.1×vs this author's median6 421 views is typical
71Percentile for this authorof 7 recent posts
30.1×vs 10K–100K median3 644 views is typical
3.0× audienceReachviews ÷ followers
0.19%Engagement rateof viewers reacted