Catherine Russell

@unicefchief · New York, NY · joined 09 Jan 2018

The official account of @UNICEF Executive Director Catherine Russell — a champion #ForEveryChild, everywhere.

2 084 390Followers

540Following

9 199Posts total

421.2KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 1M–10M follower range. shown widely, but few of those viewers react.

Median views48 420this account10 795median for 1M–10M

Reach, %2.32%this account0.47%median for 1M–10M

Engagement, %0.16%this account1.25%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	48 420	10 795	4.49×
Reach (views ÷ followers)	2.32%	0.47%	4.94×
Engagement rate	0.16%	1.25%	0.13×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

60.5K2 Sep

34.8K

46.2K

107K3 Sep

50.8K

50.7K

34K

37.3K4 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.12%2 Sep

0.13%

0.18%

0.19%3 Sep

0.08%

0.21%

0.22%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.25%.

What the audience does

Likes65.0%433 in total

Reposts21.8%145 in total

Replies6.8%45 in total

Quotes2.3%15 in total

Bookmarks4.2%28 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

5 Sep

Daily snapshots since 05 Sep 2026; the dashed line is the starting count.

Latest posts

Mariam's story is one of hope and perseverance. Education in emergencies isn’t a luxury. It saves lives and transforms futures. Investing in education means investing in children’s resilience, potential, and aspiration. 37.3K views · 58 likes · 15 reposts · 9 replies 04 Sep 2026 · Open on X →

Thousands of children affected by flash floods in Nepal urgently need safe drinking water. UNICEF is responding, working with the government and partners to scale up emergency water supply, temporary sanitation and handwashing facilities.👇 https://t.co/lwktSG5OPD 34K views · 51 likes · 15 reposts · 4 replies 03 Sep 2026 · Open on X →

What does resilience look like? During her visit to #Sudan, UNICEF’s Global Director of Education, Dr. Pia Britto, met Mariam — displaced by conflict, back in school and dreaming of becoming a doctor. For children in emergencies, #education is a lifeline to hope and a future. h 50.7K views · 27 likes · 10 reposts · 1 replies 03 Sep 2026 · Open on X →

All of us, including governments and technology companies, must do more to protect children online.👇 #DisruptingHarm 50.8K views · 25 likes · 8 reposts · 6 replies 03 Sep 2026 · Open on X →

For some children, digital spaces can become places where they are subjected to sexual exploitation and abuse. A new UNICEF report drawing on Disrupting Harm data looks at children’s experiences across 21 countries, the scale of the issue and what’s needed to better protect 107K views · 126 likes · 56 reposts · 13 replies 03 Sep 2026 · Open on X →

UNICEF is the world’s largest procurer of ready-to-use therapeutic food (RUTF) - with the support of our donors. Between 2003 and 2025, we procured and delivered a total of 8.7B sachets of RUTF globally, fueling recovery from severe acute malnutrition for millions of children. 46.2K views · 64 likes · 12 reposts · 6 replies 02 Sep 2026 · Open on X →

The needs of children in #Haiti are enormous. Many suffer from food insecurity and horrific gang violence that disrupt every part of their lives. Children need safety and essential services. Their lives and futures depend on it. https://t.co/ZLnWPwaPLZ 34.8K views · 34 likes · 8 reposts · 3 replies 02 Sep 2026 · Open on X →

A small sachet of food can save children’s lives. How? Watch this video to see how RUTF has saved the lives of millions of children over decades. #ForEveryChild https://t.co/Ri8M8Zr6Az 60.5K views · 48 likes · 21 reposts · 3 replies 02 Sep 2026 · Open on X →