Rachel Karten ✓

@milkkarten · Los Angeles, CA · joined 09 Mar 2009

i write a newsletter about social media. author of link in bio. prev social director at @bonappetit. rachelkartengroup@caa.com

28 879Followers

486Following

4 298Posts total

571.1KViews on collected posts

Posts recentes

Rachel Karten ✓@milkkarten23 Sep

linkedin continues to be the most impactful social media platform for the growth of my newsletter. in the past 30 days it’s accounted for 9% of new subscribers and 11% of new revenue. (every other social platform outside of substack combined is 3.77% of new subscribers fwiw.) htt

4.6K views · 90 likes · 2 reposts · 7 replies Open on X →

Rachel Karten ✓@milkkarten22 Sep

co-hosted a very fun dinner with the google brand studio team last week! a meeting of creative minds from places like the nfl, airbnb, rhode, hbo, universal music group, and more. next one is in san francisco. who should be there? https://t.co/Xrn995etUW

5.5K views · 126 likes · 3 reposts · 14 replies Open on X →

Rachel Karten ✓@milkkarten21 Sep

The Norwegian Consumer Council made a video about enshittification and got 2.5M views and 168K likes on IG. (If the style feels familiar, it was created by NewsLab, the same advertising agency that made the brilliant Visit Oslo video from a few years back.) https://t.co/fWNvyz6yZ

3:20

496.3K views · 5.2K likes · 1.4K reposts · 56 replies Open on X →

Rachel Karten ✓@milkkarten19 Sep

talked to @sariazout about why i don’t use ai https://t.co/PzVL7vJfdp

5.2K views · 161 likes · 9 reposts · 2 replies Open on X →

Rachel Karten ✓@milkkarten14 Sep

@milkkarten I like lean but the music video literally rips a bunch of stuff off wholesale like Blue Spring so really what ownership did they have over the direction anyway it’s only an original object to those unaware of the moodboard https://t.co/fgKMmEVuLp

0:15

1.9K views · 16 likes · 0 reposts · 1 replies Open on X →

Rachel Karten ✓@milkkarten14 Sep

@milkkarten I believe that the endless copying and reproduction of a work of art that deeply resonates with people makes that piece of art more valuable not less. speedrunning mimesis 2.3K views · 25 likes · 1 reposts · 0 replies Open on X →

Rachel Karten ✓@milkkarten30 Oct 2025

I surveyed over 2,500 social media professionals to create a benchmark of what compensation you can expect in this industry. The results went live today. Here are a few interesting stats from the data: https://t.co/YdK39gglAZ

55.4K views · 173 likes · 12 reposts · 10 replies Open on X →

Em comparação com contas do mesmo porte

6 posts dos últimos 90 dias, ao lado da faixa de 10K–100K seguidores. aparece para mais gente do que contas do mesmo porte.

Mediana de visualizações4 876esta conta924mediana para 10K–100K

Alcance, %16.89%esta conta3.62%mediana para 10K–100K

Engajamento, %1.77%esta conta1.52%mediana para 10K–100K

Métrica	Esta conta	Mediana para 10K–100K	Proporção
Mediana de visualizações por post	4 876	924	5.28×
Alcance (visualizações ÷ seguidores)	16.89%	3.62%	4.66×
Taxa de engajamento	1.77%	1.52%	1.16×

Outras contas desta faixa → Comparar com outra conta → Como estas referências são construídas →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.