Rachel Karten ✓

@milkkarten · Los Angeles, CA · joined 09 Mar 2009

i write a newsletter about social media. author of link in bio. prev social director at @bonappetit. rachelkartengroup@caa.com

28 879Followers

486Following

4 298Posts total

571.1KViews on collected posts

Последние посты

Rachel Karten ✓@milkkarten23 Sep

linkedin continues to be the most impactful social media platform for the growth of my newsletter. in the past 30 days it’s accounted for 9% of new subscribers and 11% of new revenue. (every other social platform outside of substack combined is 3.77% of new subscribers fwiw.) htt

4.6K views · 90 likes · 2 reposts · 7 replies Open on X →

Rachel Karten ✓@milkkarten22 Sep

co-hosted a very fun dinner with the google brand studio team last week! a meeting of creative minds from places like the nfl, airbnb, rhode, hbo, universal music group, and more. next one is in san francisco. who should be there? https://t.co/Xrn995etUW

5.5K views · 126 likes · 3 reposts · 14 replies Open on X →

Rachel Karten ✓@milkkarten21 Sep

The Norwegian Consumer Council made a video about enshittification and got 2.5M views and 168K likes on IG. (If the style feels familiar, it was created by NewsLab, the same advertising agency that made the brilliant Visit Oslo video from a few years back.) https://t.co/fWNvyz6yZ

3:20

496.3K views · 5.2K likes · 1.4K reposts · 56 replies Open on X →

Rachel Karten ✓@milkkarten19 Sep

talked to @sariazout about why i don’t use ai https://t.co/PzVL7vJfdp

5.2K views · 161 likes · 9 reposts · 2 replies Open on X →

Rachel Karten ✓@milkkarten14 Sep

@milkkarten I like lean but the music video literally rips a bunch of stuff off wholesale like Blue Spring so really what ownership did they have over the direction anyway it’s only an original object to those unaware of the moodboard https://t.co/fgKMmEVuLp

0:15

1.9K views · 16 likes · 0 reposts · 1 replies Open on X →

Rachel Karten ✓@milkkarten14 Sep

@milkkarten I believe that the endless copying and reproduction of a work of art that deeply resonates with people makes that piece of art more valuable not less. speedrunning mimesis 2.3K views · 25 likes · 1 reposts · 0 replies Open on X →

Rachel Karten ✓@milkkarten30 Oct 2025

I surveyed over 2,500 social media professionals to create a benchmark of what compensation you can expect in this industry. The results went live today. Here are a few interesting stats from the data: https://t.co/YdK39gglAZ

55.4K views · 173 likes · 12 reposts · 10 replies Open on X →

На фоне аккаунтов своего размера

6 постов за последние 90 дней рядом с диапазоном 10K–100K подписчиков. показывается большему числу людей, чем аккаунты того же размера.

Медианные просмотры4 876этот аккаунт924медиана для 10K–100K

Охват, %16.89%этот аккаунт3.62%медиана для 10K–100K

Вовлечённость, %1.77%этот аккаунт1.52%медиана для 10K–100K

Показатель	Этот аккаунт	Медиана для 10K–100K	Отношение
Медианные просмотры на пост	4 876	924	5.28×
Охват (просмотры ÷ подписчики)	16.89%	3.62%	4.66×
Вовлечённость	1.77%	1.52%	1.16×

Другие в этом диапазоне → Сравнить с другим аккаунтом → Как считаются эти ориентиры →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

55.4K30 Oct

2.3K14 Sep

1.9K

5.2K19 Sep

496.3K21 Sep

5.5K22 Sep

4.6K23 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.36%30 Oct

1.13%14 Sep

0.91%

3.34%19 Sep

1.37%21 Sep

2.62%22 Sep

2.17%23 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes61.2%5 796 in total

Reposts14.8%1 398 in total

Replies1.0%90 in total

Quotes1.7%160 in total

Bookmarks21.4%2 021 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Frequently asked questions about @milkkarten

How many followers does @milkkarten have?

28 879 followers.

How many posts has @milkkarten published?

4 298 posts.

How do posts by @milkkarten perform?

Collected posts: 7. Views: 571 076. Likes: 5 796.